The Education Marketing team is looking for a passionate and highly skilled product marketing manager (PMM) leader to design a new PMM and GTM model for Education marketing, with the plan to expand the role’s remit to oversee a team of product marketers and build for longer term scale as the Education business grows both in scope and complexity. This role will be responsible for developing differentiated value propositions, marketing materials and marketing programs to drive awareness and adoption of key products (e.g. Azure, Teams) that feature in integrated solutions (e.g. skill building), with a focus first on Higher Ed. This is an excellent opportunity to design workflow from the ground up and innovate new models and approaches for customer-centric, cross-portfolio marketing.
In this role, you will be responsible for architecting, implementing and continually improving a PMM process that crosses a mix of inbound and outbound marketing responsibilities. You will partner with product and engineering teams to identify the most compelling Higher Ed customer scenarios and drive feature prioritization with those teams, work closely with the audience marketing team to develop positioning that is optimized for our target customers and then work with channel marketing and sales teams to communicate roadmap status and drive awareness and demand for hero products and solutions. In addition, you/your team will act as the primary marketing lead on Higher Ed solutions, building out the core value props and messaging, architecting the GTM plan and working across marketing channels (web, events, campaigns, etc.) to ensure that optimal cross-channel marketing plans are developed, executed and measurable.
This work will include partnering closely with the Education audience marketers to ensure all value props, messaging and motions align to audience needs and are optimized for the customer’s journey; developing bills of materials (BOMs) at both the product and solution level that are both easy to understand and compelling for customers and partners; ensuring product and solution truth is represented in demos and other customer experiences; and ensuring channel readiness plans are optimized for impact. You will develop deep insights on our target customers, channels, key competitors and market drivers and develop feedback mechanisms to understand blockers and opportunities to improve both product development and marketing.
Overall you will work closely with stakeholders and teams across Microsoft Education to develop and execute marketing programs for our Higher Ed products and solutions that delight customers and turn them into fans.
Responsibilities
- Design, implement and improve an evolved PMM and GTM process for Education.
- Identify compelling customer features and scenarios and drive feature prioritization with product and engineering teams.
- Create and lead a Higher Ed Storybook process to communicate forward looking roadmap and differentiated product truth.
- Own developing and executing annual marketing plans and craft compelling, differentiated value propositions, messaging and materials.
- Establish marketing metrics of success and work with business planning and analytics teams to ensure they can be measured.
- Develop marketing content (BOMs), including but not limited to customer pitch decks, proof points, battlecards and other assets.
- Produce and promote evidence (e.g. case studies, testimonials) that supports your products and solutions either directly or through other marketing channel teams.
- Act as marketing lead for cross-channel marketing support of the products and solutions you support. Ensure all marketing channel owners have the plans and resources they need to deliver.
- Work with sales and partner teams to ensure their needs are met and to establish actionable feedback loops.
Qualifications
Basic Requirements:
- 7+ years of product marketing, product management or related experience, preferably with experience working in the Education vertical.
- Proven capability to design, implement and improve marketing processes with preferred track record of designing operational models that are measurable and scale across organizations and geographies.
- Demonstrated experience and ability in driving audience, solution or product positioning development.
- Bachelor's degree or equivalent.
Additional considerations:
- Experience leading a team of product marketers across a portfolio of products.
- Proven capability to deliver world class marketing content, including value propositions, evidence, presentations and other assets for identified solutions, products/features and segments/audiences.
- Passion for education and education technology.
- A track record of exceptional partnering across a wide array of internal business groups, agencies, executive stakeholders and execution partners.
- An entrepreneurial spirit that is passionate about connecting with customers and changing the way they perceive our brand and our products.
- Strong verbal and written communication skills.
- Excellent communication skills, high degree of accountability with willingness to take measured risks and set bold goals.
- A./B. S in Business, Marketing or related field Computer Information Systems, preferred.
- B.A (or equivalent in related work experience).
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
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