Director, Worldwide Access Marketing, in Region
Bristol-Myers SquibbShanghaiUpdate time: August 15,2019
Job Description
上海市

Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.


Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

The Director, WW Access Marketing, in Region responsibilities include:

  • Providing strategic guidance to markets on access plans and ensuring Markets’ understanding of the strategic access plans for in-line brands and launch plans for new assets/new indications
  • Helping local Market Access teams in navigating through the resources delivered by WW VAP, especially Value and Segmentation Marketing team
  • Assuring WW VAP deliverables for the Markets are delivered on time
  • Providing expert advice to the local Access teams on access issues
  • Facilitating and encouraging efficient interactions between WW VAP and local Access Teams as well as ensuring timely and effective transfer of knowledge and expertise to the Markets
  • Supporting Country Market Access Leads in planning, coordination and delivery of Access training to their local teams
  • Partnering with relevant local, regional and WW BMS teams, as well as with external organizations in the key Markets to influence and shape the evolution of the access environment
  • Working closely with the WW HQ based WW VAP team to provide strategic and tactical input into strategic access plans and WW VAP deliverables for the Markets/archetypes of Markets
  • Bringing back to the WW VAP team best practices and in field learnings on local execution of the strategic access plans and utilization of deliverables/tools
  • Providing strategic input into the Value and Segmentation Marketing to ensure relevant customer segmentation and market archetypes as well as relevant value drivers and messages for each market archetype

The position is cross-geography and cross-functional in nature and is part of a highly matrixed organization, working on a wide range of needs and issues. Extensive international travel will be required.

Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.

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