Sofitel Agadir Royal Bay is looking for its Director of Sales & Marketing :

We currently have an exciting opportunity for an experienced Director of Sales & Marketing in our City Resort in Agadir ! As a Director of Sales & Marketing, you will work closely with the General Manager to establish and drive all sales, reservations, marketing, communications, promotional and product development programs, targeted toward existing and new markets for Fairmont Tazi Palace Tangiers Tazi,  with full accountability for achievement of annual revenue budget.

Main responsabilities :

• Develop and implement annual commercial plan to achieve annual business objectives.
• Lead, manage and monitor all day-to-day sales and marketing activities with focus on developing strategic value-based outcomes that enable achievement of sales objectives.
• Lead the preparation of regular business reports including monthly reports, annual goals and targets, sales and marketing budget, forecasts and other reports as required.
• Monitor the achievement objectives and goals and takes appropriate action to correct shortfalls versus the strategic plan.
• Manage and drive all key business segments for the Resort and in close collaboration with Revenue Management. 
• Establish and maintain relationships with industry influencers and key strategic partners. 
• Manage key and niche accounts across the main segments and execute account plans to key clients within these segments.
• Execute and attend client events, trade shows and sales missions to maintain, build and develop key relationships with clients across domestic, regional and international markets.
• Drive and leverage the Accor Regional and Global Sales Office (GSO) network to achieve budgeted goals. Track and measure productivity of key accounts to develop sales programs and initiatives.
• Oversee on-property marketing, communications and sales activities ensuring brand quality.
• Understand and contribute to overall revenue management initiatives and strategies to ensure every revenue opportunity is maximized.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Develop and establish an experienced and successful team.  Ensures a challenging and exciting environment to encourage full career development and personal growth.
• Ensures that all policies and procedures as well as company standards are in place and functioning effectively, and contracts are set in accordance with the legislation and the company standards.
• Grow relationships at the appropriate levels, both internally and externally that enable the development and advancement of sales initiatives.

 

Requirements :

• Minimum of five years’ experience in similar role in the luxury hotel industry
• High degree of commercial awareness and hotel management. 
• Strong knowledge of the principles and practices within the sales/marketing/hospitality profession
• Proficiency in MS Office and property management systems.
• Strong media, presentation and computer skills.
• Fluency in both English and French written and spoken, other languages will be a plus.
• Outgoing and extrovert with high level communication skills.
• Strong influencing, negotiating and interpersonal skills.
• Business planning skills and budget management skills.
• Strong statistical analysis and business case development

Our commitment to Diversity & Inclusion 

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

 

Why work for Accor ?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personnality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By Going Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/