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Philips’ Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.
In January, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company’s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving consumers, leveraging the Philips brand and driving growth across the markets that it serves.
In its 128 year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high profile divestments, resulting in the company’s successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.
You are responsible for
In conjunction with the National Sales Manager and Marketing Head, develop, implement and manage E-Commerce distribution channel and implement aggressive growth plans for Philips Malaysia direct platforms, Hybrid accounts and pure online distribution partners.
Assist in the development and implementation of an online pricing strategy to achieve online sales targets in conjunction with the local Sales organization and the Pricing department. Liaise with all internal/ external stakeholders regularly to ensure all online campaign/channel activity initiatives are properly identified, communicated, planned, executed and measured and does comply with the local legal requirements.
Continuously monitor competitor activity and review the pricing strategy to ensure the value proposition of the E-Commerce channel.
Identify direct connect opportunities with online platforms e.g. Lazada and develop strategy to optimize distribution costs and efficiencies.
Work with Corporate Communications to manage online content of the local Philips Malaysia website. Update the campaign management tool and Salesforce.com with all online activities.
Ensure the agreed Corporate Communications policy and process is adhered to for all online Philips Partners.
Development of the annual Sales and Marketing Plan for the local E-Commerce area, as well as alignment of offline and online activities of Philips Malaysia.
Development of a monthly feedback report to E-Commerce.
Develop and manage online Commercial Relationships with platforms and online sales partners and distributors. Leverage the relationships to develop and implement activity to increase online conversions. Implement commercial contracts and ensure that these and existing agreements are maintained and administered in a professional manner.
Serve as a liaison and primary point of contact within the eCommerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives.
Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners
Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects
To succeed in this role, you should have the following skills and experience
8 - 12 years of sales and marketing or operational experience with at least 3 – 5 years in an E-Commerce environment and with a good understanding of technology.
Specific knowledge of the online platforms e.g. Lazada, Amazon, Ebay or Alibaba and management experience of pure online partners will be essential.
Understanding of the internet, e-commerce, direct sales and marketing knowledge would be essential.
A systematic and logical approach to problem solving and a capacity to work around problems.
Ability to adapt and respond quickly to a fast changing environment.
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .
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