团队详情

• 招聘类型：社招
• 工作性质：全职

职位描述

-The main role of the E-Merchandising Manager is to play a critical role in working with our key customer(JD -platform), and platform e-commerce team to deliver sales target, develop comprehensive and cohesive plan to drive consumer journey from awareness through to conversion and loyalty.

• Deploy brand strategies and objectives, shopper’s insights into e-commerce merchandising solution which includes:
• Lead the design of product pages for all current and future ecommerce platforms.
• Deliver accurate and best-in-class images throughout all devices (PC, mobile, app, wechat, pad, etc.)
• rack and analyse performance of ecommerce pages, monitor best practice by other brands, then provide insights for continuous improvements.
• Be responsible for the search ranking optimization and category rankings, pricing and promotion, user ratings and reviews, on-shelf availability etc. across all platform clients.
• Understand platform key customers, develop and prioritize proper A&P investment plan, be responsible for the execution and alignment across platforms and customers.
• Responsible for Ecommerce key account A&P budget planning, allocation, spending and execution, ensure spending within budget and drive effective ROI.
• Closely monitor allocated A&P funds throughout the year via good self-tracking and reports provided by finance team.
• Work closely with marketing team, finance and platform e-commerce team to develop comprehensive and cohesive plan to drive consumer journey from awareness through to conversion and loyalty.
• Design and execute platform specific promotion, traffic building and SNS programs to drive sales.
• Working side by side with data analysis team to perform in-depth analysis of growth drivers, product portfolio, channel conversion, investment ROI to give recommendations and implement strategies for improvement.
• Working closely with EKA managers and Customers to optimize currently platform advertising strategy, ROI of CPC/CPM etc., as well as content marketing management.
• Strengthen connection with JD platform
• Proactively collect platform uni-marketing and category information so as to integrate available resources to build RC brand and drive sales.
• Maintain good relationship with platform by organizing regular and event based cooperation meetings.
• Accelerate nutrition content by leveraging platform resource to strengthen online consumer nutrition

education, incorporating with FGS in the platform.

任职条件

• Bachelor’s degree required.
• 3+ years of marketing experience in product marketing, in-store merchandising and digital search.
• Has brand management or insight background is a value added
• B2C E-commerce experience a big plus
• Fluent English speaker, good presentation skill
• Ability to collaborate successfully and lead multiple projects and teams
• Good team worker and interpersonal skills
• Highly motivated, highly organized, flexible and results oriented
• Pet owner is preferred.

职位要求

• 学历要求：无
• 工作经验：无
• 外语要求：不需要