Time % Summary of major duties: 30% On-line portfolio, pricing and content management – develops on line portfolio for E-commerce channel, define brands/packtype/price to meet consumer segmentation needs while acheving the sales goals; 10% Develop and implement on line page design programs for existing and new customers. Make sure the content description reflect brand equity and meanwhile match on ine convertion methodology. 30% On line brand campaign/activities development to drive traffic and improve conversion rate and execution/result tracking, focus on Alibaba group (including Tmall flagship store,Tmall super & PDD) 20% Collaborate with supply chain, marketing, finance and external stakeholders to execute the activation plan. 10% Manage creative agency to ensure best practice and execution.
Education: Bachelor above Experience: At least 5+ years working in FMCG EC marketing.
职能类别: 电子商务经理/主管 市场通路经理/主管
联系方式
上班地址:浦东南路999号新梅联合广场
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