The eCommerce Manager (China) is responsible and accountable for digital business development in China to achieve Hong Kong Disneyland’s eCommerce revenue goals. This includes managing our eCommerce flagship stores on Tmall / Fliggy, WeChat and other platforms, in close collaboration with our appointed Travel Partner (TP) in China, and managing the eCommerce function on our Hongkongdisneyland.com website in China.

The role is responsible for strategizing, developing and implementing digital promotions for Tickets & Hotels and optimizing our eCommerce platforms (Fliggy, WeChat, Hong Kong Disneyland.com.cn) in terms of pricing, content, usability, conversion rate and revenue. Internally, this role will liaise with Revenue Management & Analytics (RMA), Sales, Market Strategy, Digital Marketing & Social Media, Technology & Digital, Sales Operations and external sales partners.

The candidate must have a deep understanding of Media Consumption, eCommerce / Social Media behavior and the eCommerce / Travel landscape in China. We also expect extensive hands-on experience with managing Tmall-stores, WeChat Mini-Programs, Websites and Travel Partners (TPs) in China.

The candidate must have the ability to critique and advise the Director, eCommerce, and work closely with the appointed TP and internal teams like Market Strategy, Digital Marketing & Social Media, Sales and Revenue Management & Analytics to develop Marketing & Sales campaigns that drive traffic and revenue to our flagship stores. He/She must also have a deep understanding of the audiences on China’s popular social media and eCommerce platforms and provide the “know-how” to reach the millions of users in China.

Working closely with the Director, eCommerce, this position is expected to effectively manage all HKDL eCommerce platform activities in China and focus on the channels that matter to our target audience.

The eCommerce Manager requires strong business acumen, vendor management, influencing skills and a deep understanding of the eCommerce/Travel landscape in China. This role will provide insights into local business challenges, trends and opportunities, and is accountable for growing and meeting Hong Kong Disneyland’s online revenue goals.

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About Hong Kong Disneyland Resort:

Since Hong Kong Disneyland Resort opened in 2005, it has entertained millions of guests from Hong Kong, mainland China, Southeast Asia and farther abroad. As the first Disney resort in China, it features award-winning, first-of-its-kind entertainment offerings and guest services specially-designed for an international guest base, all brought to life by the resort’s multilingual cast members.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hongkong International Theme Parks Limited, which is part of a business segment we call Hong Kong Disneyland Resort.