EMEA Marketing - Media Data Analyst - Maternity Leave replacement
LenovoMilan, italyUpdate time: February 19,2021
Job Description
Position Description:
About Lenovo
Lenovo is more than a global technology company. We’re a leader in genuine
innovation, dreaming up – and building – the technology and services that
enable and inspire progress around the world.
We’re the progressive thinkers, creative doers and endless tinkerers who will
always challenge the traditional and who know true groundbreakers never stand
still. We’re proud of what we’ve created already and even more excited about
where we’re headed.
No matter what team you’re a part of, from marketing to IT, this is the type
of place where you can create real impact
The Media Data Analyst will be responsible for supporting and developing best
in class analytics and reporting capability across EMEA for Lenovo, working in
close collaboration with our business partners.
The role will be to drive actionable insight and share media intelligence
across the regions to a number of key stakeholders. This is a great
opportunity for the successful candidate to influence and drive Analytics
capability across the region.
As the Media Data Analyst you will:
Support the on-going development of comprehensive Dashboarding solutions -
with our business partners and other stakeholders - that gather multi-source
data for analysis
Data sources include but are not limited to media delivery, media quality,
performance, creative, sales, offline, site analytics etc
Dashboarding must be effectively and in real time integrated into all
primary data sources, e.g. Ad Server, Ad Verification etc
The analyst will use Dashboarding to identify further insight that can be
actioned by our business partners, in relation to media, data and creative
performance and ensure this is clearly communicated to all stakeholders
Explore and support the development of how AI and automation can be used to
‘export’ output directly into our media buying ecosystem
Track and monitor execution of Paid Media Activity, including Partner
delivery
Assess whether Communication strategies and executions creates consistent
and unified communication journeys’ across both on and offline media, and
between paid and Lenovo owned channels
In collaboration with Business Partners, identify Media and Data providers
that deliver exceptional performance and communicate to relevant stakeholders
Develop a deep insight into our Consumer Segments and ensure any additional
insight developed in the execution of media is shared with Media, Marketing
and Product development teams
#### Position Requirements:
Essential skills and experience :
At least 3 years relevant working experience, across Advertiser, Agency,
Technology supplier or Publishers
Experience working with or for a multi-market advertiser desirable
Deep understanding of principles and tools of Analytics and reporting (e.g.
Dashboarding, MMM etc)
Hands on experience of systems such as Datorama, Microsoft BI etc
Experience of working with and mining ‘big data’ in a paid media context
Strong ability to communicate complex themes clearly and effectively
Essential attributes :
Deep routed Analytics mentality: Highly organised and inquisitive about our
customers, and passionate about Media
Can work under ‘structured’ or highly ‘agile’ conditions
Strong commitment and attitude
Comfortable in front of stakeholders; articulate and can influence
effectively
Self-motivated and very pro-active
Energetic - “can do” attitude
Highly developed Presentation and communication skills
Work well under pressure and would look to problem solve
What Lenovo can offer you:
An exciting job with great opportunities for success
A good potential to grow both professionally and personally
You will be a part of the Number 1 PC vendor in the world.
Very nice and stimulating office environment
Performance based rewards
Flexibility and working from home
Lenovo is an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
At Lenovo we are proud to be an equal opportunity company. This vacancy
certainly applies for people with disabilities, too.
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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