EMEA Marketing - Programmatic Specialist
LenovoMilan, italyUpdate time: May 17,2021
Job Description
Position Description:
The role could be located in other different EMEA Countries.
Lenovo is a multi-billion Fortune Global 500 company and a global technology
leader in driving Intelligent Transformation through smart devices and
infrastructure that create the best user experience. Lenovo manufactures one
of the world’s widest portfolio of connected products, including smartphones
(Motorola), tablets, PCs (ThinkPad, Yoga, Lenovo Legion) and workstations as
well as AR/VR devices and smart home/office solutions. Lenovo’s data center
solutions (ThinkSystem, ThinkAgile) are creating the capacity and computing
power for the connections that are changing business and society. Lenovo works
to inspire the difference in everyone and build a smarter future where
everyone thrives.
The Programmatic Specialist will be responsible for developing and
implementing ‘best in class’ Programmatic Media operations deployed across
EMEA for Lenovo, in collaboration with our business partners.
In collaboration with the Senior Media Products Manager and our business
partners, the role will be to identify key Programmatic technology, media and
data requirements and drive executional excellence across all Programmatic
media. It will also include the development of a Hybrid/In-housed model for
Programmatic in two selected markets.
This newly created role is intrinsic to our business and presents a great
opportunity for the successful candidate to influence and drive Programmatic
excellence across the region.
As The Programmatic Specialist you will:
Support and develop ‘day to day’ operations with Programmatic business
partners to ensure smooth and effective delivery
Critically assess and provide effective oversight of performance and best
practice by business partners in campaign operations
This includes a specific focus on monitoring and preventing Ad Misplacement
(Fraud, Brand safety, low viewability) and ensuring full media and data supply
transparency
Work closely with analysts and business partners, to identify top performing
inventory sources (SSP, publishers etc) and see how access to these can be
enhanced and packaged (e.g. Tech Enthusiasts PMPs etc)
Provide Programmatic ‘technical’ expertise to Partners and other
stakeholders, including Deal ID creation, Programmatic Direct Deals, trouble
shooting, naming conventions, bid pricing strategies, advanced buying tactics
etc.
Issue best practice guidance to stakeholders regarding Programmatic,
including training and Playbooks
Assess Lenovo data requirements in relation to the execution of Programmatic
Media, including first and third party data
Support Senior Media Products Manager and Business Partners to secure data
partnerships, to augment this capability as needed
Monitor audience segment (targeting) creation and volumes
Close collaboration with key stakeholders to ensure integration between
digital channels across brand and performance
Effectively communicate Media Product solutions to relevant stakeholders and
monitor usage and performance
Identify with our business partners emerging Programmatic trends and shifts
in media consumption and assess how this impacts our Programmatic offering
#### Position Requirements:
Essential skills and experience :
At least 3 years relevant working experience in Programmatic, such as Tech
Supplier, Publisher, Agency Trading Desk etc
Experience working with or for a multi-market advertiser desirable
Hands on experience in campaign set up within Programmatic Buying systems
(DSP, Ad Verification, DMP, DCO etc)
Extensive knowledge of SSP workings and SPO
Certification/ training on relevant platforms (e.g. TTD, DV360)
Experience in emerging Programmatic channels (TV, Audio, OOH) an advantage
Strong ability to develop and implement effective Programmatic solutions,
e.g. curated inventory pools comprising white lists/PMP
Network of contacts with key SSPs, Publishers, Data vendors and Technology
Platforms an advantage
Essential attributes :
Passion for Media, and Programmatic Trading
Can work under ‘structured’ and highly ‘agile’ conditions
Strong commitment and attitude
Comfortable in front of stakeholders; articulate and can influence
effectively.
Self-motivated and very pro-active
Energetic and commercial “can do” attitude
Developed presentation and communication skills; able to explain complex
matters clearly
Work well under pressure and would look to problem solve
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
At Lenovo we are proud to be an equal opportunity company. This vacancy
certainly applies for people with disabilities, too.
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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