EMEA Product Marketing Manager – Premier Support Services
LenovoBratislava, svkUpdate time: September 19,2020
Job Description
#### Position Description:
You will be responsible for owning and driving Lenovo Premier Support
portfolio management and offerings development in EMEA. You will be
accountable for Premier Support product launches, part number set up and
compatibility maintenance, price list updates, competitive market analysis,
sales enablement and training, marketing communications, and be the Asia
Pacific focal and representative working with Worldwide Services Enablement
and Offering Development team. The measure of success will include competitive
market position of Premier Support portfolio and speed to market in enabling
new Services offerings, allowing Sales teams to meet financial objectives.
Day-To-Day Responsibilities:
Product Life Cycle (PLC) Management:
• Manage Premier Support offering lifecycles from planning, announcement to
end of life (EOL).
• Coordinate end-to-end Premier Support offerings across the regions, ensuring
successful and timely launches in line with market opportunities and hardware
product launches.
• Ensure Premier Support part number set up and maintain compatibility in SAP
CRM.
Offering Development:
• Own Premier Support offering development process and rollout to the regions.
• Interlock with Region Services Delivery and readiness teams to ensure the
right infrastructure is in place to deliver the offering.
Pricing:
• Provide competitive analysis to map out list price as well as competitive
bid price to the regions.
• Provide pricing for specific customer requirements.
Marketing Support
• Ensure distribution of supporting documents and updates are complete for all
product launches.
• Maintain and update services descriptions and Terms & Conditions documents.
• Review Services content in product guide / hardware collaterals
• Develop and prepare Services content for web, training and webinars.
• Localize marketing collaterals from Worldwide and create materials for new
Services offerings.
• Provide support for regular internal sales and external partner
communications.
Planning:
• Develop quarterly & annual financial plans for specific offerings via market
analysis & recommendations.
• Work with finance and marketing teams to ensure recommendations are
translated to actionable plans.
Tactical Execution:
• Proactively conduct market & competitor analysis to identify business
opportunities, provide insightful & actionable outputs across offerings,
markets & competitors.
• Provide competitive analysis on an ad-hoc basis, including product
positioning / SWOT analysis.
• Deliver Subject Matter Expert support to the region sales and marketing
teams on both Premier Support offering and Terms & Conditions.
• Provide monthly/quarterly Services offering roadmap and pricing updates.
• Manage Physical Pack operations and liaise with vendor.
Superior Teamwork:
• Provide a tight interlock with Service Delivery, Sales and Marketing teams.
#### Position Requirements:
• 7+ years’ experience and proven record of accomplishment in regional product
marketing, preferably in IT. Sales and operations experience within a Services
environment would be ideal.
• Fluent English. (Knowledge of German or French is a plus)
• Ability to build effective virtual teams and drive results via others in a
complex cross-functional organization.
• Strong knowledge of PC technology, keen focus on market trends and customer
needs with exceptional analytical skills and financial acumen.
• Proficient in Microsoft Office programs including Word, Excel and
PowerPoint.
• Good organizational skills, a self-starter who has experience in managing
multiple initiatives simultaneously, passion for start-up like environment.
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
You will be responsible for owning and driving Lenovo Premier Support
portfolio management and offerings development in EMEA. You will be
accountable for Premier Support product launches, part number set up and
compatibility maintenance, price list updates, competitive market analysis,
sales enablement and training, marketing communications, and be the Asia
Pacific focal and representative working with Worldwide Services Enablement
and Offering Development team. The measure of success will include competitive
market position of Premier Support portfolio and speed to market in enabling
new Services offerings, allowing Sales teams to meet financial objectives.
Day-To-Day Responsibilities:
Product Life Cycle (PLC) Management:
• Manage Premier Support offering lifecycles from planning, announcement to
end of life (EOL).
• Coordinate end-to-end Premier Support offerings across the regions, ensuring
successful and timely launches in line with market opportunities and hardware
product launches.
• Ensure Premier Support part number set up and maintain compatibility in SAP
CRM.
Offering Development:
• Own Premier Support offering development process and rollout to the regions.
• Interlock with Region Services Delivery and readiness teams to ensure the
right infrastructure is in place to deliver the offering.
Pricing:
• Provide competitive analysis to map out list price as well as competitive
bid price to the regions.
• Provide pricing for specific customer requirements.
Marketing Support
• Ensure distribution of supporting documents and updates are complete for all
product launches.
• Maintain and update services descriptions and Terms & Conditions documents.
• Review Services content in product guide / hardware collaterals
• Develop and prepare Services content for web, training and webinars.
• Localize marketing collaterals from Worldwide and create materials for new
Services offerings.
• Provide support for regular internal sales and external partner
communications.
Planning:
• Develop quarterly & annual financial plans for specific offerings via market
analysis & recommendations.
• Work with finance and marketing teams to ensure recommendations are
translated to actionable plans.
Tactical Execution:
• Proactively conduct market & competitor analysis to identify business
opportunities, provide insightful & actionable outputs across offerings,
markets & competitors.
• Provide competitive analysis on an ad-hoc basis, including product
positioning / SWOT analysis.
• Deliver Subject Matter Expert support to the region sales and marketing
teams on both Premier Support offering and Terms & Conditions.
• Provide monthly/quarterly Services offering roadmap and pricing updates.
• Manage Physical Pack operations and liaise with vendor.
Superior Teamwork:
• Provide a tight interlock with Service Delivery, Sales and Marketing teams.
#### Position Requirements:
• 7+ years’ experience and proven record of accomplishment in regional product
marketing, preferably in IT. Sales and operations experience within a Services
environment would be ideal.
• Fluent English. (Knowledge of German or French is a plus)
• Ability to build effective virtual teams and drive results via others in a
complex cross-functional organization.
• Strong knowledge of PC technology, keen focus on market trends and customer
needs with exceptional analytical skills and financial acumen.
• Proficient in Microsoft Office programs including Word, Excel and
PowerPoint.
• Good organizational skills, a self-starter who has experience in managing
multiple initiatives simultaneously, passion for start-up like environment.
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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