EMEA ecommerce Gaming Leader
LenovoPrague, czech republicUpdate time: April 6,2021
Job Description
Position Description: We are Lenovo! Currently the number one PC vendor worldwide, we continue to be the fastest growing company in our respective field. We’re a leader in genuine innovation, dreaming up – and building – the technology and services that enable and inspire progress around the world. We are dedicated to fostering an environment that encourages entrepreneurism and ownership - a workplace where your talents can be challenged, and your efforts recognized and rewarded. We’re the progressive thinkers, creative doers and endless tinkerers who will always challenge the traditional and who know true groundbreakers never stand still. No matter what team you’re a part of, joining us you can create real impact. The EMEA Gaming segment Leader is responsible to drive all ecommerce activities to attain Gaming segment targets in EMEA and will be reporting to EMEA eCommerce Segment Leader. Main missions to ensure the topline revenue are to: \- Develop campaigns in partnership with the EMEA Campaigns manager and tiers/markets OSMs. \- Plan campaigns execution to fit tiers needs with a constant focus to streamline processes and mutualize efforts throughout the EMEA region. \- Interlock with the EMEA Demand Generation team to secure traffic. \- Analyze, monitor and enhance the merchandising and UX in the different touchpoints to deliver a best-in-class service. \- Propose development of additional features functionalities for the store. \- Work with the community's leader to nurture customers database. \- Leverage worldwide initiatives and benefit from local marketing ones. The successful candidates will hold the campaigns planning and execution for the EMEA Gaming segment in the relevant markets (Tier 1). Those campaigns will be adapted and cascaded down in Rest or EMEA countries (Tier 2) by market OSMs. Offers will remain solely the responsibility of OSMs. (S)He will interlock with: \- Campaign leader in EMEA to define the campaigns planning for Tier 1 countries in interlocks with markets OSMs (offering and timing finetuning). \- EMEA Ecommerce Students segment leader to develop cross-sell activities. \- Demand Generation team to ensure the necessary budget is in place to guarantee campaigns success. \- Telesales team to drive inbound calls and push the gaming sales. \- 4P for insights on supply constraints and surplus. \- Community’s leader to nurture customers database. \- Hub to ensure the go-to-market and the clean execution of campaigns with the help of OSMs and the EMEA Campaigns Manager. \- Content team to leverage Gaming content developed in other markets/regions. \- EMEA and local marketing teams to leverage local Gaming campaigns initiatives. \- EMEA Segments Project manager and WW Segments team to develop additional functionalities. \- WW Gaming team to leverage WW initiatives and markets/EMEA marketing teams to benefit from local ones. \- Analytics team to constantly check impact of campaigns in order to finetune traffic, conversion and AOV. Essential Duties and Responsibilities Gaming campaign creation and management in conjunction with the EMEA Campaigns manager \- Gaming key periods campaigns creation (with a focus on Back To School, online gaming events,…), management and execution follow-up (interlock with OSMs for offerings, EMEA Campaigns manager for the end-to-end implementation, DG for marketing budget, Hub for execution, 4P to check supply and surplus) for Tier 1 countries. Tier 2 campaigns are cascaded down from Tier 1 plan. \- “2 ways communication”: offers proposed by market OSMs to create ad-hoc campaigns to help OSMs to reach targets. Gaming sales development and key products launches on relevant platforms \- Develop current gaming sales by leveraging WW and EMEA activities in relation with the relevant WW and EMEA teams (WW segments, EMEA marketing and WW content). \- Launch new products by interlocking with OSMs, Content, EMEA and WW Marketing teams. \- Telesales interlock to develop gaming sales among markets. \- Develop loyalty programs and the gaming platform with WW and EMEA initiatives eventually. #### Position Requirements: \- English, fluent \- Strong ecommerce experience. 5 years+ at least \- At ease with WW but also local interlocks \- Willing to unleash the full potential of Gaming online sales by thinking strategically and to drive substantial growth overall by executing accordingly. What we will offer you: \- An open and stimulating environment within one of the most forward thinking IT companies. \- Flat structures and fast decision-making processes. \- A modern and flexible way of working to combine personal and professional life. \- An international team with a high focus on diversity. \- Attractive compensation package. We are an equal opportunity employer and we value diversity at our company. We do not discriminate on the bases of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

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