Requisition ID: 248032
Work Area: Human Resources
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time

 

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

 

Greater China Employer Brand Manager

 

Seeking a marketing professional with expertise in the development and execution of integrated recruitment marketing campaigns to drive employer brand value, awareness of SAP as an employer of choice, candidate engagement and quality job applications for SAP’s Greater China and SAP global market.

 

Ability to articulate and build relationships with hiring managers, recruiters, and key stakeholders on multiple hiring campaigns and track performance to analyze data and measure return on investment.

 

Looking for professional to build out and present customized recruitment marketing plans to deliver the talent acquisition business objectives. If/when plans are approved, professional will lead the campaigns and on-going recruitment marketing efforts in market i.e. WeChat, Weibo, among others.

 

This role requires a high level of creativity, attention to detail, proactive management skills, and knowledge of the market and talent attraction channels.

 

Primary Responsibilities:

• Ensure the appropriate implementation of the Greater China Employer Brand strategy to oversee, manage, run, track, and optimize.
• Understanding of the competitive strategy
• Proactively work effectively with internal colleagues and external vendors to complete projects within timeframe and budgets
• Grow new candidate leads, including qualified leads, by converting site traffic through calls-to-action, from WeChat, Weibo, Career site, and job boards into Talent community and job applications.
• Establish closed-loop analytics to understand how our activity turns into candidates, and continually refine our process to convert quality candidates
• Adhering to brand governance structures to ensure consistency on channels. 

 

Specialties:

• Strong project management, follow-up, and presentation skills  
• Fluent in English and Mandarian
• Direct marketing experience in WeChat
• Accuracy of communication includes; drafting messaging, as well as reviewing and critiquing content drafted by others
• Ability to analyze, track, optimize analytics using technology and analytics solutions
• Collaborative work style with local and global teams
• Communicator and creative thinker, who is comfortable sharing ideas and exploring how they could work for recruiting campaigns/strategies.
• Knowledge of SuccessFactors services is a plus

 

#GCCorpFunction

 

 

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com).

Successful candidates might be required to undergo a background verification with an external vendor.

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