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European Content Manager, Flexible in location in any blueprint market (Poland, UK, Germany, France) (m,f,d)

 

It’s undeniable: Pets truly make the world a better place. That’s why we’re inspired to make A Better World For Pets™, a world where they’re healthy, happy and welcome. It's safe to say, at Mars Petcare, we're passionate about pets, and their health.

 

The European Content Manager will be a key part of the journey to next generation brand building with the aim to transform the way marketing is being done at Pet Nutrition putting the pet parent and building relationships with the pet parents at the center of everything.

 

Reporting to the European Content, CX and Search CoE director, the EU Content Manager will support the development, the implementation and the content operation at EU and market level will support the roll-out of these frameworks into the regions/units. There is a requirement for a strong integration with the Direct 2 Consumer and eComm team as well as global Content team and council. 

 

What are we looking for?

 

• Proven experience experience in digital marketing, social media, e-commerce, content is mandatory
• Demonstrated experience in complex project leadership, project management
• Experience in managing external agencies/partners is mandatory
• Demonstrated experience partnering with digital functional IT teams/partners, energy for technology platforms and solutions is mandatory
• An experience in start-up business / digital transformation is welcome
• Passion for cats and dogs would be ideal
• FMCG experience would be preferred
• Languages: Fluent English required

 

What would be your key responsibilities?

CONTENT OPERATION MANAGEMENT

• Successfully implement EU content strategy in collaboration with global Content team.
• Own and manage the core processes and templates for ongoing content operation
• Co-Lead Annual Planning of Content – which includes development and ongoing change management of Content Calendar in collaboration with European brand teams.
• Co-Own content Briefing Approach – including templates, process, reviews and coaching.
• Own Storage and Asset management process (utilizing selected technology platforms).
• Member of Content Council – focused on operationalization of the strategy, delivery of key priorities, addressing current and future barriers, and issue resolution.
• Ensure effective Technology Platform interaction
• Ensure ongoing Communication approach – outward (updates and guidance), inward (collecting needs)
• Follow-through (KPI performance metrics, follow-through evaluation of content)
• Support evolution of strategy based on in-practice learnings.
• Developing framework for social strategy, publishing content across our social channels and finding new and innovative ways to amplify the content
• Social strategy for brands: annual content plan, community management, Insights on new/key digital platforms and products. What should our position be and what should we own/execute.

 

CONTENT ORGANIZATION AND WAYS OF WORKING

• Member of the new EU Content team
• Training and coaching will be provided in Mars Inc/Pet Nutrition high performance collaboration and engagement.

 

What can you expect from Mars?

• Competitive salary and benefits package, including an excellent pension scheme and bonus
• A company that understands work-life balance and flexibility
• An excellent working culture that is value led and puts people first
• The opportunity to take hold of your own personal and professional development, with time and energy dedicated to shaping the career you want

 

To open a dialogue, please click on the APPLY button below. We look forward to hearing from you!

 

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