Executive Director Commercial Marketing
LenovoMorrisville, north carolina, united statesUpdate time: May 7,2021
Job Description
Position Description:
Reporting to the CMO, the Head of Global Commercial Marketing will be a key
contributor alongside the Commercial Business Unit leadership team. The Head
of Marketing will have the opportunity to help lead Lenovo through aggressive
and expansive growth goals. The Head of Marketing will be responsible for
evolving the Commercial marketing organization with a focus on delivering
long-term profitable growth through developing and executing a strategic
marketing vision. S/he will lead the company’s strategy focused on deep
insight, brand marketing, online lead generation and acquisition, traditional
and online advertising, product marketing, and communications. The successful
candidate must be strategic, results-driven, and comfortable with both the
analytical and creative sides of acquisition and account-based marketing.
The Person
• Organizational Development: Demonstrated ability to drive organizational
improvement through individual skill development along with targeted process
enhancements; ability to lead (and build) a team and drive change within
organization.
• Problem Solving: Asks good questions and probes all potential sources for
answers; able to evaluate all sides of an issue and independently develop
creative solutions to difficult problems; looks beyond obvious surface
solutions and does not stop at first answer.
• Communication Skills: Excellent writing and speaking skills; can articulate
information clearly and succinctly in a variety of communication settings
(informal and formal).
• Business Acumen: Extensive business knowledge and understanding of the
Company’s competitive position and how its strategies work within the
marketplace.
• Judgment: Makes good decisions in a timely manner based on analysis,
measurement of results and experience; track record of making solid
suggestions and decisions over time; sought out by others for advice and
counsel.
• Interpersonal Savvy: Relates well to people inside and outside the
organization; is accessible and develops rapport; listens, builds constructive
and effective relationships using diplomacy and tact; commands credibility by
treating people with respect; trustworthy.
• Values: Strong work ethic; straightforward demeanor; maintains highest
personal / professional ethics.
#### Position Requirements:
• Collaborate with Leadership Team at Lenovo as well as third party advisors
to develop and execute a marketing vision for the Commercial organization
within the company.
• Collaborate with internal business units to evolve, customize and deliver on
commercial messaging local to NA, EMEA, LATAM and AP.
• Develop programs with quantifiable objectives to measure results – KPIs that
reflect customer behavior and the value of marketing channels
• Test and develop hypotheses regarding how to best market to Lenovo varying
customer segments, e.g. Commercial, SMB and e-Comm.
• Develop overall digital marketing strategy for engaging with customers in
social, digital, e-comm and transactional realms
• Perform competitive analysis / market intelligence on competitors and their
channel programs
Basic Requirements:
• 15 + years of experience in marketing roles with progressing levels of
responsibility
Preferred Experience:
• Demonstrated track record of successful strategy development
• Industry knowledge and experience
• Ability to recruit and build high performing teams
• B2B marketing experience with a demonstrated track record of success.
• Channel, distribution and technology are a plus.
• Fluency in digital marketing program development and management
o Email marketing
o Direct mail
o Paid search / search engine optimization
• Marketing measurement and testing disciplines
• Understanding of marketing and CRM technology; to and through so that the
channel can be enabled and empowered
o Marketing and customer databases
o Campaign management
o Reporting and analysis tools
• Business systems integration – marketing, order, fulfillment, follow up
• Website/eCommerce strategy and execution
• Sales management – setting budgets, revenue goals and quotas
• Pricing strategy, promotional development and execution
• Follow through with customer and ensure satisfaction
• Competitive positioning
• Product development
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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