The Federal Marketing Manager role is responsible for leading the marketing strategy and executing the plan for the Federal sales segment. This position will drive high touch marketing programs that generate quality pipeline, move prospects through the sales cycle and build customer intimacy. The Federal Marketing Manager role will support VMware’s accounts in a fast paced environment and requires the ability to adapt and excel amid a changing landscape, strong data analytics skills as well as experience in executing account based marketing initiatives and VP/C-level executive programs.

Responsibilities:

• Proactively drive the execution of executive level marketing programs through to tracking and reporting out results. 
• Ensure alignment with segment marketing objectives, understand field sales needs, define programs and success measurement and deliver programs in-region.
• Execute regionally integrated marketing programs across Federal Civilian, DoD and Intelligence customers.
• Work with field sales teams to define areas of needed pipeline growth prior to each quarterly planning cycle
• Work with key internal stakeholders quarterly to ensure supporting programs are available to create/accelerate pipeline and build executive relationships that impact deal growth through targeted activities
• Drive 1:1 and 1:few customer executive engagements for top Federal accounts accounts aligned with sales team’s goals
• Track program results, measuring program success and reporting metrics via Salesforce.com (SFDC) and Marketing Business Intelligence (BI) tool
• Share results with marketing organization and sales regularly and use KPIs to implement improvements to future planning cycles
• Communicate and execute Federal industry events 
• Collaborate with solution, vertical, channel, alliance, demand generation, corporate and executive marketing teams to implement joint marketing campaigns in region

·       Collaborate and liaise with the sales support teams (BDRs & ISRs) to ensure alignment on campaigns/initiatives, messaging, funnel optimization, and timely lead follow-up.

• Manage quarterly programs within budget

Category : Marketing
Subcategory: Field Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Work From Home: No
Posted Date: 2020-03-12

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

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