Field Based Digital Specialist
AmgenSouth korea - seoulUpdate time: February 25,2021
Job Description

Career Category

Marketing

Job Description

Job Objective

  • To develop and engage in various field-based innovative digital projects to optimize business opportunities and to reach out to HCPs that can't be covered by existing resources
  • To explore future opportunities in developing and improving new customer and patient solutions
  • Field-based digital specialist (remote detailer) is responsible for remote detail target brand by providing scientific information to customers through remote channeled dialogues (and face-to-face communication if necessary) to ensure additional scientific value in hybrid channel

Responsibilities

  • Remote detailing launch preparation in terms of segmentation and targeting, software solution and forming strategy etc.
  • Set up and launch pilot remote detailing program with effective KPI setup and use of resources with effective budget planning
  • Strong collaboration required with field force to develop and implement call plans
  • Assist in development of customer centric digital detailing contents with brand team for each therapeutic area (Bone, Cardiovascular, Hematology and Oncology) with product specialty to meet the business objectives
  • Communicate with health care professionals (e.g. untapped customers and limited call density customers) to deliver scientific information of remote detail target brand through remote communication platform as well as face-to-face engagement if necessary
  • Constantly improve virtual communication and presentation skill
  • Enroll of target customer registration with consent capture and make best effort for customer retention
  • Gather customer feedback on remote detailing system, contents and competency of remote detailer
  • Long-term target with virtual engagement for clinic sector, Pharmacy channel exploration, chatbot platform setup and launch of Telehealth etc.

Qualifications

  • BA degree with strong academic background (registered pharmacist, registered nurse is preferred)
  • Customer facing or remote detail experience is preferred
  • Excellent presentation skill
  • Demonstrated ability to work cross-functionally
  • Excellent written, verbal communication and presentation skills, Good command of English
  • Impeccable ethics and integrity
  • Experience producing business results

Others

  • Sales incentive eligible

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