Franchise Manager Respiratory & Immunology (R&I)

Location: Bucharest, Romania

Competitive salary & excellent company benefits

Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!

About AstraZeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Business Area

Our BioPharmaceuticals pipeline is growing. And it takes something special to get that out to patients, responding to their evolving needs, as well as those of healthcare professionals and partners. A challenger who is rethinking the way things can be done and acting on it.

It’s our patients that come first, every decision we make and action we take is centred around how we can better serve them. It’s why we are shaping patient care for the future, working along the whole experience to give hope to billions of lives across the world.

What you’ll do

In this role you will develop franchise plan & strategic priorities, including appropriate resource planning and assignment of responsibilities within team, as well as lead franchise team to ensure strong collaboration across the cross-functional team, alignment to brand strategies and tactical plans and delivery of results.

You will drive strong executional excellence to deliver results through robust account planning, coaching and KPI management

Through robust planning, analysis and strategic development you will ensure successful launch of new products with franchise. And you will coach, lead and develop team of brand management professionals and medical representatives and ensure strong engagement across franchise.

Other responsibilities will include:

• Leads all aspects of commercial activities for the franchise, including marketing strategy/execution and field team/promotion, empowering cross-functional collaboration, strong patient-centric approach, and omnichannel initiatives;
• Develops local franchise strategy (based on Global strategy) and localized Brand plans including launch plan development & management of launch plan/performance reviews; ensures strategic integration of expanding portfolio and synergies across portfolio;
• Develops local forecast with solid understanding of P&L, assumptions, insights/trends and solid resource and budget management to deliver on P&L;
• Drives and executes implementation of the brand plan activities & brand KPIs through close collaboration with cross functional partners;
• Uses strong critical thinking to assess variables including market trends and opportunities, competition, research progress, etc., to craft strong near- and long-term commercial strategies, including successful launch / go-to market strategies aligned to the strategic direction;
• Develops relevant communication & campaign material, manages external agencies and ensures sign-off;
• Leads and develops the field and marketing teams including but not limited to performance development, talent management and career development;
• Planning, monitoring and reporting team activities accurately and in time, in line with AZ standards, so that relevant KPIs are attained at MR / KAM level and at regional / national team level;
• Encourages cross-functional and co-promotional alignment of the sales organization with internal and co-promotion teams to build a focused, results-oriented and collaborative business;
• Engages proactively above market with global/regional team and other markets to facilitate best practice learnings and ensure quality deliverables;
• Ensures continuous focus on excellence and innovation together with the IBEX function;
• Develops and manage relationships with KEEs in collaboration with Medical and senior management;
• Working with government affairs partners, ensures policy shaping activities and market access to support growth of portfolio;
• Accurate budget management for assigned brands and projects;

Essential for the role

• At least 7 years of relevant experience in the pharmaceutical industry
• University degree ideally with a strong scientific acumen
• In-depth understanding of market dynamics, trends and insights to inform solid P&L assumptions. Solid understanding of forecasting levers to ensure strategies and tactics align to those levers
• Proven track record of linking science to patient to commercial opportunities
• Solid commercial leadership capabilities including pre-launch and launch activities targeting a significant increase in market share
• Solid understanding of budget management and resourcing planning to ensure effective operational delivery of KPIs against targeted levels
• Demonstrated ability to manage and lead teams
• Good understanding of local healthcare systems including pricing and reimbursement
• Very good planning and organising abilities 
• Very good analytical skills
• Very good computer literacy including commercial digital tools
• Very good command of English
• Valid B driving licence

So, what’s next?

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can you find out more?

Our Social Media, Follow AstraZeneca on LinkedIn

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Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.