Intel Global Partner Marketing (GPM) is growing. We are looking for a marketing expert to coordinate the communication and relationship between Global Partner Marketing and Sales Account teams for Acer and Asus. In this role, you will work closely with the Global Field Sales Account Teams, Business Group Marketing Strategy Team, and global and country direct marketing counterparts that are at points of influence throughout the world. You will work directly with the customer from mid-level to the most senior managers within their marketing organization. Primarily this role will help establish tight alignment with the Global Partner Marketing Team and Account teams to help with strategy, budget optimization and ultimately maximize impact on key joint marketing objectives. In addition, there is also a great deal of direction and collaboration required with Intel and Acer/Asus regional partner marketing managers.

In this critical customer facing role your leadership will be critical to maximizing account alignment in our co-marketing executions with the members of each program to showcase Intel performance leadership, new products, CPU relevance and deliver business impact and value for both Intel and our OEM partners. Your objective will be to increase account alignment, sales and market insights and cross team collaboration to improve co-marketing effectiveness worldwide. Your ability to optimize budgets across multiple stakeholders will be critical. As well as provide sales and growth insights to evolve campaigns in future cycles.

As a global leader you will demonstrate:

• Cross-functional team leadership and influence/matrix skills
• Strong acumen of solutions and product offerings from your customer in the Consumer and Gaming space, as well as Intel's products that support them
• Excellent customer skills with ability to engage your internal and external partners, own senior relationships, guide a team to deliver joint programs and solutions, and communicate actively across the org
• Willingness to manage thru ambiguity, define strategic direction and translate into actionable initiatives that drive measurable results for all growth segments
• Desire and initiative to continuously learn, grow and teach others as we continue to lean in and lead in these new business areas for Intel
• Proven track record of being data driven with the ability to take calculated risks.
• Experience with market insights and campaign measurement.

The ideal candidate will have a passion for collaboration with a matrixed set of stakeholders, be able to manage multiple work streams both internally (Field Sales, Country Marketing Teams, and Business Unit Direct Marketing Teams) and with partners (Customers, Agencies, Retailers, and Media Vendors). This role will support co-marketing through strategic partner engagement and ensure that global plans translate to local impact by collaborating with our point of influence teams to drive execution around the world. Leadership and strategic thinking are critical as we continue to be the technology and co-marketing leader in traditional client and data center computing.

Direct responsibilities include:

• Manage and develop partner relationships
• Overseeing multi-million dollar co-marketing budgets
• Align customer co-marketing spend to Intel priorities, globally, developing full year strategic co-marketing framework for Global, Time Zone, and Country initiatives
• Work collaboratively with customer managers and their agencies to develop breakthrough co-marketing that highlights Intel value-add in end-user communications.
• Develop and Influence Global Campaign and Time Zone activities - gathering/analyzing KPIs for full campaign report out, informing future activities
• Lead project management of co-marketing campaigns and strategic program execution including creative/media development and review, key performance indicator development/tracking, program execution timelines, results analysis/ROI, budget, and campaign summary/report out upon completion
• Open collaboration and exchange of strategies and plans with the customer and field sales and Intel marketing teams (direct team, media team, social team, branding team, etc.) worldwide.
• Manage all Global Partner Marketing communications for your customer through the proper channels including internal account team as well as our partner's key geographically dispersed and HQ stakeholders
• Train customers on latest program enhancements and share feedback with the Program Office on key learnings for refinement and updates to program rules and activities catalog - reflecting current marketing practices and keeping stakeholders informed on relevant news and information for each co-marketing program
• Maintain account 'Plan of Record' to provide management the latest snapshot of your customers' priorities, weakness, issues, key joint initiatives and events for the year.
• Evaluate customers' marketing executions that utilize co-marketing dollars to ensure Intel integration according to program guidelines and stated business priorities
• Participate in Executive Quarterly Business Review scheduling and agenda. Gather materials and create relevant presentations to ensure strong collaboration between our executive leaders
• Developing and delivering executive level presentations

Qualifications

Minimum Qualifications:

• Bachelor's Degree in Marketing or related field
• 10 years of marketing experience
• 5+ years in a customer facing role in a Global Sales or Marketing organization
• 3+ years of Global Co-Marketing/Partner Marketing experience with proven results

The successful candidate will have excellent communication skills, attention to detail, a strong sense of leadership. The ability to work well with peers in other organizations and with management is essential. The candidate should be well organized, have experience in project and program management, and must be able to function well in a fluid environment. Partner marketing programs are extremely complex by nature and it is essential for any person in this role to listen and learn from their peers and partners. Must be willing to travel 2-3 day trips per month plus 1-2 overnight trips per quarter, and more as necessary. This position will be based in Taipei.
 

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Other Locations

Taiwan, Hsinchu