Global Brand Director - Respiratory Biologic Product
AstraZenecaUk - cambridgeUpdate time: July 12,2021
Job Description

We need outstanding people who share our passion for science and have the drive and determination to meet the unmet needs of patients around the world.

Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We bring new kinds of teams together across business areas and geographies, to pursue discoveries beyond envisioning. We commit to those areas where we believe we can really change the course of medicine and bring big new ideas to life.

As Brand Director for a novel respiratory biologic product, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This new product is a first-in-class monoclonal antibody develop in late stage trials for severe asthma and multiple other major indications.

In anticipation of our global launch, we are looking for an experienced commercial leader to help build and execute the global asthma launch strategy, lead pre-launch planning, and develop a compelling long-term brand vision for a dynamic product in our respiratory portfolio. You will work with the cross-functional commercial and project teams, as well as with regional commercial leaders and our collaboration partner to prepare for a global launch.

In this role, you will play a critical in the global launch including by helping to define and drive product strategy and leading key deliverables such as the disease awareness campaigns, congress strategy, and KEE engagement strategy. To succeed you will demonstrate your ability to think strategically, communicate effectively, demonstrate leadership capabilities, problem solve, influence without authority and collaborate in both scientific and commercial contexts. We are seeking a candidate with real leadership potential who is looking to improve existing skills and develop higher-level capabilities.

What you’ll do:

  • Lead the development of key commercial strategies to deliver a compelling disease state awareness campaign to include a disease awareness program, lexicon and collateral material
  • Develop a strong congress strategy for critical global-led medical congresses, including booth, promotions and educational initiatives.
  • Collaborate with the global medical team to develop a strong science story and action plan and KEE engagement strategy
  • Support the development of a compelling and differentiating evidence generation strategy including the potential for innovative value strategies to ensure patient access at launch
  • Lead key meetings including the Medico Marketing team and the Marketing Working Group, and deliver recommendations and presentations to the Joint Commercial Committee and other internal and joint decision-making teams
  • Develop alliances with Clinical, Medical Affairs, Business Insights, Pricing and Market Access, Communications and Publications, providing input to cross-functional planning and programs
  • Build sustainable, long-term relationships with global Key External Experts in line with brand team objectives, and co lead strategic advisory boards and input sessions
  • Demonstrate leadership and agility as role will evolve/grow as the team expands and in line with the candidate’s professional development plan

Essential Requirements:

  • Education: BA/BS is required. An advanced degree (MBA or PhD) is preferred.
  • Experience: Minimum of 7-10 years’ experience in pharmaceutical marketing and related roles with proven results in new product launches.
  • Biologics and/or respiratory experience, as well as in-country marketing and sales experience are preferred.

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial -finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.

So, what’s next!

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook - https://www.facebook.com/astrazenecacareers/

Follow AstraZeneca on Instagram - https://www.instagram.com/astrazeneca_careers/?hl=en

Date Posted

09-Jul-2021

Closing Date

29-Aug-2021

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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