Position Description: What You’ll Do The content segment strategist will support needs across the customer journey, including online communities and Lenovo.com, to build awareness, generate traffic and leads, drive user engagement as well as increase customer loyalty across core focus segments primarily EDU, Gaming and SMB.  The content segment strategist will showcase expertise in using content to attract and engage key audiences (gamers, students and SMBs), while demonstrating strategic and creative skills to refine, enhance and drive awareness of our brand, products and solutions. Responsibilities include determining which formats best communicate our message, anticipating customer needs based on analytics and understanding engagement metrics to determine content effectiveness. This role will work collaboratively with cross-functional teams to develop innovative ideas. Responsibilities: • Develop clear and engaging content across our core focus segments EDU, Gaming, SMB. • Develop GTM strategy for core segments across our regional teams •  that is consistent with the company’s brand image and addresses both business goals and consumer needs • Direct production teams inhouse and third party on content needs • Enhance creative assets available as necessary to support GTM • Analyze content marketing data to identify trends and anticipate consumer needs • Perform content audits to assess how well existing content is performing • Perform content gap analyses to determine what type of content is missing and what is needed • Delegate tasks to writers and designers, and provide feedback • Create, adjust and manage the editorial calendar • Work with Corporate and BU marketing teams to establish style guides that specify the writing style and tone needed to create engaging content • Develop a solid understanding of the target audience through online and traditional market research • Work with cross-functional teams to establish and articulate key messages, and ensure that content supports accordingly and is aligned to business goals #### Position Requirements: • 8-10 years of experience in marketing, communications, journalism or a related field • Proven content strategy and project management experience • Sound knowledge of content management systems, keyword research tools, social media platforms, SEO and SEM • Demonstrated success in marketing in the gaming, student or SMB segment • Strong content presentation skills • Demonstrated content production skills across many creative asset types • Expert ability to deliver on multiple simultaneous tasks with excellence • Comfortable working in a fast-paced, fun and entrepreneurial environment • Highly organized, strong attention to detail and outstanding time management skills • Strong project management and process orientation • Strong writing and verbal communication skills • Ability to collaborate in a heavily matrixed environment • Confident, likeable, collaborative, passionate We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.