Wecom is an E-commerce launchpad and a leader in product development that brings product brand ideas to life using its in-house product development, sourcing, warehousing and order fulfillment departments.

Leveraging its own supply-chain capabilities, the company will establish itself as a fully featured DTC e-commerce incubator able to consistently launch, manage and scale multiple brand portfolios and their sub-brands or franchises all under one roof.

We have the right tools, in-house supply-chain management, and the budget to provide you with the resources required to unlock your true e-commerce potential.

The Role:

As an early member of the brand start-up team, the Creative Director will have the unique opportunity to establish the look and feel of the brand from inception, developing everything from the font library and color palette, to launch campaigns and the overall brand experience. The right candidate will bring a disruptive vision that will set the brand apart in the market and will have personal passion for its unique positioning and DNA – grounded in diversity and inclusivity.

The Creative Director will be an entrepreneurial, hands-on leader, ready to dive in and wear many hats while building a team from the ground up. S/he will thrive in a fast-paced, high growth environment, with proven success hiring, mentoring and guiding a team to drive rapid scale. S/he will have a highly collaborative working style, will embrace feedback, and will have proven success working closely with multiple stakeholders and high-level talent.

Responsibilities:

• Developing and executing strategically inspired and creatively led, omni channel campaigns that provoke a relationship with consumers across all touchpoints. With direct oversight of brand creative, including influencer and editorial campaigns, site experience, video, product photography, styling, art direction, graphic design and shoot production
• Establish, build and consistently inspire the creative team to develop innovative concepts that result in world-class experiences
• Partner closely with other cross-functional creative teams, including, Social Media, Acquisition and others, to ensure the brand DNA and specific storytelling campaigns create the greatest brand and business impact, while delivering consistency across all touch points
• Inspire and lead by example, setting professional standards for the team and the department while consistently developing practices and processes to inspire, innovate, and harness new ways of thinking
• Partner with cross-functional E-commerce Manager, Marketing Manager, Paid Media Specialist, Influencers, Graphic Designer & other teams to ensure the creative team and the content they produce is working collaboratively and efficiently across the brand and business
• Consistently challenge self and team to deliver leading edge creative campaigns and content while embracing the demands and pace of a high growth company
• Bring the brand to life in a highly disruptive and compelling way, creating new, engaging and innovative multi-dimensional creative campaigns each month
• Develop the visual identity and tone of the brand, creating standards and processes to ensure consistency in the look and feel of all brand creative implemented across all touch points
• Understand specific business, brand, marketing and creative goals; prioritize initiatives and allocate creative resources as appropriate
• Work closely and effectively with multiple internal teams and business partners to pitch and land campaign concepts that support brand and business objectives
• Develop and execute seasonal and monthly creative campaigns aligned with pre-determined product stories that build brand awareness while driving traffic and hitting key KPI and revenue targets

• The right candidate will have a strong background in the digital space, with deep experience working for successful fashion ecommerce businesses, who will bring strength in graphic design and typography, as well as concepting and producing high calibre creative campaigns
• 5+ years of experience as a Creative Director working in 6~7 figure e-commerce brands
• Must have a strong and consistent creative vision grounded in storytelling, but will also be flexible in their approach, finding a balance between inspiring campaigns that enhance the brand and direct-response content that fuels the business
• Extensive experience supporting and driving mobile and desktop channels, and deep knowledge across all creative disciplines
• Experience Building New Brands & Branding Strategies from Scratch
• Proven success in conceptualizing, developing and implementing new, innovative creative ideas
• A solid understanding of digital media, ecommerce and marketing; an ability and a desire to adapt to the changing landscape of technology
• A sense of enthusiasm, passion and commitment to continually bring a fresh perspective to the team, our customer, and our creative campaigns
• Ability to set up efficient and effective processes, and manage and meet deadlines.
• Excellent English written and verbal communication skills
• Ability to succeed in fast-paced environment, including quickly and accurately assessing opportunities to determine best approach
• Ability to work within budget, effectively allocates resources, and meet deadlines.
• A customer-centric approach that balances creative vision and key metrics in all decision making.
• A strong appreciation of fashion, style & design
• A keen understanding of the female consumer
• Strong portfolio of relevant work