Global Digital Marketing Manager

We are looking for a Global Digital Marketing Manager to join our Global Marketing Team

As the lead digital marketing expert, you will plan, support and execute strategic approaches to digital marketing channels to improve customer acquisition and online conversion. This position will focus on paid search, display, social media, web analytics, and personalization.

This role sits within the Global Marketing function in our Cell Biology Business. It is an exciting role with a lot of room to grow. As a global company and a global team, we can offer you exceptional training and development opportunities throughout your career to help you realize your best – professionally and personally. We also provide a fantastic range of benefits to help you achieve a great work/life balance.

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What will you do?

• Plan and execute strategic approaches to digital marketing channels specifically SEM, display, and social media advertising campaigns to drive ROI based on marketing intent.
• Collaborate with internal digital marketing teams, external agencies and other vendor partners to evaluate end-to-end customer experience across digital marketing channels to drive efforts to market
• Launch projects from concept to execution, through measurement and reporting.
• Set KPI targets; measure, track, and report performance
• Use data to identify trends and insights in order to optimize spend and performance
• Plan, execute, and measure experiments and conversion tests with new, emerging digital capabilities
• Other related projects or duties may be assigned as needed.

How will you get there?

Minimum Requirements/Qualifications:

Education:

BS/MS degree in marketing, business or a related field

• Minimum 5-7 year's experience in digital marketing with experience in B2C or B2B customer-driven digital marketing eCommerce
• Experience in identifying target digital audiences and devising digital campaigns that engage, inform and motivate
• Strong program/project management experience to drive projects from concept to execution, measurement and reporting.
• Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution
• Solid understanding of programmatic display within a DSP or an ad exchange (e.g. Adobe Ad Cloud, Sizmek, GDN) for vertical and retargeting efforts
• Solid experience using DMP management, including 1st party, 2nd party and 3rd party data
• Experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns
• Apply data science, automation technologies, machine-based learning and AI tools, where appropriate, to relevant digital marketing channels to increase conversion.
• Solid excel skills for bulk operations and process improvements
• Experience with A/B and multivariate experiments
• Strong analytical skills and data-driven thinking
• Keep Up-to-date with the latest trends and best practices in online marketing and measurement
• Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
• Experience working in a complex, highly matrix environment.