Global Marketing Communications Manager (f/m/d) Editorial
SIEMENSForchheimUpdate time: March 22,2023
Job Description
Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry. We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as Global Marketing Communications Manager (f/m/d) Diagnostic Imaging with an editorial focus to create, distribute and publish multi-channel content for customer-facing marketing and sales pilots, and top-of-mind content complementing business line launches and focus topics. You will also be responsible to develop and execute an efficient digital communication strategy with a special focus on sales communication and editorial content. This role is limited until August 2024. Your tasks and responsibilities: You will create customer-facing content for Siemens Healthineers marketing and sales pilots supported by Diagnostic Imaging in alignment with the respective stakeholders in functions and business lines You will create and deploy top-of-mind content to complement DI business line launches, considering feedback from the regions, the Diagnostic Imaging strategy, and available assets created by the Diagnostic Imaging businesses You will write and/or edit multi-channel communication for our internal and external channels (intranet, newsletters, social media, etc.) with a focus on sales You will support daily external communication needs on an ad-hoc basis (e.g. proofreading external communication) You will develop and manage strategies for digital storytelling across owned digital channels for focus topics (web, social media, etc.) You will monitor emerging trends or changes in the socio-political environment to be able to respond appropriately to focus topics. Share findings in a structured way and suggest a content strategy based on those insights with the respective topic owners You work collaboratively as a team player with colleagues from all areas of the business and regions to support them in extending their local reach Working independently, you will measure the success of your communication strategy and activities using KPIs To find out more about the specific business, have a look at Digital Transformation of Radiology - Siemens Healthineers ( Your qualifications and experience: You have a master’s degree in journalism, corporate communications or comparable You have many years of work experience in a digital communication role with editorial responsibility, preferably in an international corporation in the medtech or pharmaceutical industry You have in-depth knowledge of digital and social platforms and strategies and ideally gathered first experience in sales communication You have sound knowledge in the field of video and image production, ideally combined with experience in Photoshop and Adobe Premiere Pro, and can complement your stories with engaging media assets You feel comfortable defining KPIs to measure the success of your activities and setting up benchmarks, metrics, and reports to make them tangible Your attributes and skills: You are used to working in an agile work environment with a wide variety of stakeholders You tackle challenges strategically but are also strong at implementation to achieve timely and effective results. Quickly changing priorities don’t frustrate you You speak English as mother tongue or similar level and can easily create English-language content tailored for a range of audiences You care about the healthcare industry, are always curious to learn more about our solutions, and can translate complex topics into engaging content You are a storyteller, employing research and analytical skills to inform content generation and bring a story to life Our global team: Siemens Healthineers is a leading global medical technology company. 68,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. Our culture: Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success. Check our Careers Site at As an equal opportunity employer, we welcome applications from individuals with disabilities. Wish to find out more before applying? Contact us: +49 (9131) / 17 – 1717, if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is Laura Roos. We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Click here to get started. Siemens Healthineers Germany was awarded the Great Place to Work® certificate. Organization: Siemens Healthineers Company: Siemens Healthcare GmbH Experience Level: Experienced Professional Full / Part time: Full-time

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