Global Portfolio Manager Auto and Aero
BSIChiswickUpdate time: January 25,2020
Job Description

Great that you're thinking about a career with BSI!

We are recruiting for a newly created position within our Global Marketing team - Global Portfolio Manager, Automotive and Aerospace   

This position can be based in the UK or Globally

The position is responsible for overseeing the marketing programme for the Auto / Aero business of BSI. The core objective of this role is to provide strategic marketing direction and implementation to achieve the goals and objectives of the Automotive and Aerospace sectors, as part of the Group Portfolio Marketing team. This person will be the primary liaison between the product champions, country marketing, sales and  stream marketing, with responsibility for developing sector marketing plans that help drive business growth, increase market share, customer retention and awareness of the sector services.  

Key Responsibilities will include:

Product / Market Management:

  • Responsible for developing the Strategic Global Marketing Plans for the Auto and Aero sectors with input from the sector global heads and regional marketing
  • Build a one-BSI marketing community in collaboration with regional Auto and Aero marketers and relevant business experts
  • Collaborate on the development of appropriate sales tools to support sales execution
  • Ensure brand consistency with Group guidelines
  • Keep up to date with competitive landscape, ensuring findings help drive strategy
  • Maintain client relationships to enable client insight, attending regular client and key account meetings

 Market Development:

  • Collaborate in the development of and the implementation of strategic marketing plans for Americas/ IMETA, CE, UK/Ireland and Asia Pac in the product areas consistent with the overall goals within the Strategic Plan, capturing measurable KPIs
  • Create cornerstone assets for marketing programs and collaborate with regional teams to ensure consistent execution
  • Own interface with PR teams for sector related messaging especially on relevant market news items proactively providing comment/input on Auto/Aero
  • Develop the marketing plans for new product launches relevant to the sector
  • Actively build and maintain a library of market trend data and competitive intelligence to be used in marketing, sales and operational plans

Planning and Analysis:

  • Own the go to market plan of all new Auto/Aero specific products
  • Assist in providing market potential/analysis in developing the Global market plans for Auto/Aero sectors
  • Report results of campaigns/ marketing plans and ensure they meet agreed KPI targets   

Success Measures:

  • Take the Ownership of the Marketing Plan both origination and implementation, encompassing strategic and tactical drivers for growth.
  • Alignment with sales organisation
  • Digital performance of sector and domain campaigns for Auto/Aero
  • Achievement of KPIs, as outlined in the marketing plans/strategies.

Reasoning and Decision-Making Ability:

  • Ability to apply principles of logic or marketing communications theory to a wide range of intellectual and practical problems.
  • Ability to form productive, collaborative working relationships across BSI, that help achieve marketing goals
  • Ability to make strategic and tactical decisions where limited prior history may exist.

Requirements for this position:

  • 3 years industry experience is highly desirable
  • 3 years b2b marketing experience 
  • Willing to travel
  • Excellent computer skills
  • Strong team player

Our Excellence Behaviours: Customer Focus, Accountability, Respect, Communication, Achievement & Leading and Managing others

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