Global Social Media Manager
SINOWELLShanghaiUpdate time: July 11,2025
Job Description
"1. 制定 Maygrove 多平台社媒（Facebook/Instagram/TikTok/YouTube/Pinterest等）内容策略和日历，精准传递品牌理念
Develop multi-platform social media strategy (FB/IG/TikTok/YouTube/Pinterest) for Maygrove, creating annually and monthly content calendars"
"2. 策划并执行新品上市Campaign、季节性营销活动（如种植季/IP联名），主导品牌创意内容生产
Execute daily content operations (graphics/short videos/live streams) to build engaged gardening communities, driving brand awareness, follower growth and engagement rate"
"3. 独立运营社媒账号日常内容（图文/短视频/直播），提升品牌曝光度、粉丝增长率及互动率；监测社媒数据表现并优化相应内容策略
Lead end-to-end campaign execution for product launches & seasonal promotions, including creative ideation and KOL partnerships; Optimize contents through ROI analysis. "
"4. 联动产品、视觉设计、视频团队及海外KOL资源，确保内容产出符合欧美用户审美与文化偏好
Collaborate with product, design, video teams & global creators to ensure content resonates with western aesthetics and cultural nuances. "
任职要求：
"1. 英语母语水平，并具备美国学习/生活经历
Native English speaker; US study/work experience required"
"2. 五年以上海外社媒运营经验，有生活方式/家居园艺/DTC品牌成功案例优先
5+ years in global social media management, successful cases with lifestyle/home gardening/DTC brands"
"3. 精通内容创作，可独立产出高质量图文/短视频
Exceptional content creation skills: Ability to produce high-quality visuals and short videos independently"
"4. 数据驱动思维：熟练使用TikTok /Meta等平台分析工具，具备ROI优化经验
Data-driven mindset: Expertise in Meta Business Suite/TikTok Analytics with ROI optimization. "
Develop multi-platform social media strategy (FB/IG/TikTok/YouTube/Pinterest) for Maygrove, creating annually and monthly content calendars"
"2. 策划并执行新品上市Campaign、季节性营销活动（如种植季/IP联名），主导品牌创意内容生产
Execute daily content operations (graphics/short videos/live streams) to build engaged gardening communities, driving brand awareness, follower growth and engagement rate"
"3. 独立运营社媒账号日常内容（图文/短视频/直播），提升品牌曝光度、粉丝增长率及互动率；监测社媒数据表现并优化相应内容策略
Lead end-to-end campaign execution for product launches & seasonal promotions, including creative ideation and KOL partnerships; Optimize contents through ROI analysis. "
"4. 联动产品、视觉设计、视频团队及海外KOL资源，确保内容产出符合欧美用户审美与文化偏好
Collaborate with product, design, video teams & global creators to ensure content resonates with western aesthetics and cultural nuances. "
任职要求：
"1. 英语母语水平，并具备美国学习/生活经历
Native English speaker; US study/work experience required"
"2. 五年以上海外社媒运营经验，有生活方式/家居园艺/DTC品牌成功案例优先
5+ years in global social media management, successful cases with lifestyle/home gardening/DTC brands"
"3. 精通内容创作，可独立产出高质量图文/短视频
Exceptional content creation skills: Ability to produce high-quality visuals and short videos independently"
"4. 数据驱动思维：熟练使用TikTok /Meta等平台分析工具，具备ROI优化经验
Data-driven mindset: Expertise in Meta Business Suite/TikTok Analytics with ROI optimization. "
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