Requirements :

• Degree in Communications, Marketing, Business or rleated field; or equivalent
• In-depth knowledge in digital marketing strategies, major social media (platforms) management with proent significant achievement
• At least 3 years' experience in digital marketing / advertising, social media (platforms) management / media strategy and planning
• Solid and hands on experience in social content creations, copy-writing, editorial and video
• Track record of delivering effective social media, advertising and performance-based strategies
• Growing expertise over the social media domain
• Strong communication and writing skill with excellent proficienty in English and Chinese

Responsibilities :

• To develop and manage social media / publicity strategies for the Facebook, Instagram, YouTube and other platforms, and to analyse social media data and reports on a regular / campaign basis
• To maintain daily operations for social media promotional campaigns, devising strategic, effective social media advertising and drawing media plans
• To manage the creaton and publishing of relevant social media content on a daily basis on multiple social media platforms to build meaningful connections and encourage engagement with public
• To handle on-site social video production a nd photography independently
• To stay abreast of social media updates and trends, behavioural changes of digital audiences, and best practices, sharing new insights and recommendations that would enhance promulgation effectiveness; and
• To continue to learn and develop digital skills and expertise