About Abbott
Abbott is a global health care company devoted to improving life through the development of products and technologies that span the breadth of health care. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 160 countries and employs approximately 107,000 people.
At Abbott Diabetes Care (ADC), we believe people with Diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
Primary Objective of Position
The Nordic HCP Brand Manager is responsible for delivering marketing strategies and projects including marketing models and ROI profiles, targeted at HCPs across the Nordic countries with high level of quality, time, cost and accuracy.
This involves:
Project management of new initiatives aimed at all types of diabetes, and beyond, Standard of Care and launch of new products/services
Value proposition creation do drive acquisitions and/or retention development programs, in alignment with Sales, Customer Experience and Market Access and other cross functional departments
Monitor and react to customer needs; developing content / material and programs to enforce our existing and future customer base
Develop strong relationships with both KOLs/HCPs and internal and external stake holders and partners
The position reports to the Nordic Marketing Manager.
The position will have 1-3 direct reports including the HCP Product Manager.
Major Accountabilities
Marketing program development – responsible for HCP Marketing develop programs, content, and marketing plans; ensure buy-in from sales organizations across the region prior to roll-out. Promotion and understanding the need of development of all relevant digital platforms.
Digital development – Outline the strategic pathway for building and retaining our HCP communication on digital platforms and develop our digital framework for HCP,s be a part of ADC digital ecosystem to benefit learnings and experience.
Strategic planning - Contribute in the development of the Nordic Marketing Plan and Commercial process, in cooperation with Nordic Marketing Manager
Understanding the customer - be familiar with the key customer needs in the diabetes management space.
Building up a close collaboration with KOLs across Nordic countries – support the development of a network of KOLs in all four countries.
Campaign development: manage the development of appropriate HCP marketing campaigns through relevant media (online, social, tv or print).
Budget - have budget responsibility for designated projects
Education
At least Bachelor’s degree in Marketing/Management or similar field.
Background
+5 years’ experience working in Marketing (preferably in several positions).
Proven track record of successfully building and executing marketing plans
Knowledge of the diabetes market and previous experience in pharmaceutical and/or devices products is an advantage
Understanding processes related to national reimbursement is an advantage
Effectively plan and execute with a clear direction and pace
Strong executional drive, project management skills and stakeholder management
Good communication, administrative and organizational skills
High level of self-awareness and ability to work cross culturally
Ability to collaborate cross-functionally with partners inside and outside Abbott Diabetes Care
Fluent English, oral and written + fluent in either Danish, Finnish, Norwegian or Swedish.
Impact of position
The HCP Brand Manager position is critical to ensure success of all implementations and outcomes based on chosen marketing strategy
The role is of a strategic, tactical and operational nature, includes 1-3 direct reports and effects the Abbott Diabetes Care in Nordic’s ability in expand.
The HCP Brand Manager position can be based in any of the 4 Nordic countries with approximately 10-20% travel involved.
WHAT WE OFFER?
A dynamic team who is always there to support you
A competitive compensation package for the right candidate and very interesting secondary benefits
A role with a lot of growth and development possibilities
a position which can be based out of any Nordic country
HOW TO APPLY?
If you are enthusiastic about this position, we look forward to receiving your cv and motivation through the online application
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