At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

China Capacity Enterprise GTM Lead

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

Business

• Develop & execute Go-To-Market strategies & financial plans to establish Western Digital as a leader in HDD for the Capacity Enterprise segment
• Identify regional business / market trends and develop strategies to gain market share
• Establish quarterly and annual business metric and deliver against targets
• Bring in segment specific customer inputs and validate assumptions for business planning and develop segment specific mid-range plans, validate business case assumptions, and develop segment and customer level strategic pricing/positioning
• Support regional marketing to participate in technology conferences and trade shows

Solution

• Develop a deep understanding of Enterprise market trends and Influence customer’s roadmap with respect to HDD portfolio to deliver to segment strategy
• Interface with customer to promote WDC products / solutions into customer's target applications by positioning WDC value proposition and technology and product attributes and to drive customer wins
• Identify key customer needs and pain points. Work with product management to evaluate business impact and priority.  Drive product requirements and ensure they are incorporated into the roadmap

• 10-15 years of product marketing or segment marketing experience in a customer-facing role (e.g., delivering presentations to customers, initiating and driving productive dialog with customers to understand their GTM strategy and plans, conducting market research) 
• Experience in or strong familiarity with the capacity enterprise storage market, including emerging AI and cloud solutions
• Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives 
• Experience in P&L ownership; creating and driving towards aggressive business plans and targets
• Technical aptitude is a must; a technical bachelor’s degree or higher is highly desired

PREFERRED:

• MBA preferred
• Broad subject matter expertise in both Hard Disk Drives (HDDs) and Flash technology, such as Solid-State Drives (SSDs), SD and microSD cards, and embedded flash devices. This should include specific industry or technical knowledge. 
• Understanding of the B2B environment and go-to-market tactics 

SKILLS:

• Must be a strong public speaker, comfortable in front of large senior groups, whether external or internal. 
• Sharp analytical and problem-solving skills; must be attentive to details 
• Excellent people skills to interact and influence colleagues, cross-functional teams and third parties. 
• Proficient in productivity applications such as Microsoft Office especially Microsoft Excel. 
• Comfortable using collaboration and CRM tools such as Salesforce. 
• Able to communicate the value of new products and services to the sales and marketing team 
• Excellent organizational and time management skills 
• Ability to manage multiple concurrent deadlines 
   

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.