At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description
As the HDD Business Segment Marketing Lead for Smart Video in China, you will lead the go-to-market strategy and effort for this segment in China.  You will provide Smart Video and Video Analytics HDD marketing leadership and vision to the broader team, and represent the company internally and externally across China as the segment voice.  You will lead the business unit engagement with select Video Surveillance and Smart Video OEM customers and work very closely with the customer account team, Product Management, Product Marketing, and Business Analyst teams to coordinate ongoing strategic discussions with the customers, understand the customers’ short-term and long-term solution storage needs, align with our portfolio of HDD products, and orchestrate the actions needed to negotiate, secure and drive positive business results.  To be successful, the candidate will bring a combination of strategic vision, technical aptitude, business acumen, excellent communication skills, cross team coordination experience, and customer engagement experience.

Essential Duties and Responsibilities:

• Understand and track trends in the Video Surveillance and Smart Video market segment in China, including implications on potential storage product or technology needs and requirements
• Establish deep understanding of market through ongoing review of relevant market research reports and dialog with research experts and strategic OEM customers
• Evolve and drive the comprehensive GTM strategy for the segment in China, including product and technology portfolio, product placement, pricing, and promotion strategy, and define any needed customer resources and ecosystem enabling
• Work with corporate team to define and execute Go-To-Market financial plans to establish Western Digital as a leader in HDD for the China smart video and video analytics segment
• Be the primary HDD business unit representative for the segment in the region, strengthening relationships and ongoing engagement with key customers and internal account teams and driving business imperatives and interests
• Identify key customer needs and pain points and work with product management & software ecosystem teams to convert into product requirements and ensure they are incorporated into the roadmap
• Influence customer’s roadmap with respect to HDD portfolio to deliver to segment strategy
• Bring in segment specific customer inputs and validate assumptions for business planning and develop segment specific mid-range plans, validate business case assumptions, and develop segment and customer level strategic pricing/positioning
• Work with the segment business analyst to define, manage and deliver to customer level account plans and objectives, including product transitions, TAM, portfolio share, revenue, and margin targets
• Work with the segment business analyst to secure commercial agreements for assigned customer portfolio as needed
• Develop & maintain key customer-focused and market-focused presentations relevant to the segment and region
• Develop & maintain market model for key smart video customers / partners
• Represent Western Digital at technology conferences, tradeshows
   

REQUIRED:

• 10-15 years of product marketing or segment marketing experience in a customer-facing role (e.g., delivering presentations to customers, initiating and driving productive dialog with customers to understand their GTM strategy and plans, conducting market research) 
• Experience in or strong familiarity with the commercial video surveillance / security video market, including emerging AI and smart video solutions
• Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives 
• Experience in P&L ownership; creating and driving towards aggressive business plans and targets
• Technical aptitude is a must; a technical bachelor’s degree or higher is highly desired

PREFERRED:

• MBA preferred
• Broad subject matter expertise in both Hard Disk Drives (HDDs) and Flash technology, such as Solid-State Drives (SSDs), SD and microSD cards, and embedded flash devices. This should include specific industry or technical knowledge. 
• Understanding of the B2B environment and go-to-market tactics 

SKILLS:

• Must be a strong public speaker, comfortable in front of large senior groups, whether external or internal. 
• Sharp analytical and problem-solving skills; must be attentive to details 
• Excellent people skills to interact and influence colleagues, cross-functional teams and third parties. 
• Proficient in productivity applications such as Microsoft Office especially Microsoft Excel. 
• Comfortable using collaboration and CRM tools such as Salesforce. 
• Able to communicate the value of new products and services to the sales and marketing team 
• Excellent organizational and time management skills 
• Ability to manage multiple concurrent deadlines 
   

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.