• Oversee the Customer Propositions department in developing and driving differentiated customer propositions for various customer segments including Prestige, Preferred, Green Banking, High Net Worth and Mainlanders
• Partner with businesses to grow the customer base through adopting optimal acquisition, upgrade and anti-attrition strategy
• Collaborate with different business units to drive marketing programs to enhance the product penetration and profitability of different segments
• Liaise with related departments, channels and branches to ensure the propositions are properly delivered to customers, both on sales and services
• Continuously develop innovative ways to achieve synergy across different segments and develop programs that can achieve multiple business objectives to maximize the cost-effectiveness and returns of investments while maintaining the budget in control
• Manage the Total Relationship Balance Policy and the fee & charges policy
• Ensure that all relevant control measures are undertaken to minimize the risk exposure of the Bank
  

Qualifications

• University graduate with a minimum of 15 years working experience in driving customer value propositions
• Experience in leading a team and managing good relationship with internal / external stakeholders.
• Proven ability to drive a diverse group for achieving an aggressive targets
• Good understanding of the Bank’s differentiated value propositions against the competitors’ acquisition or segmentation strategies
• Demonstrate the awareness of operational risk, internal control and compliance policy of the Bank and HSBC Group
• Excellent communication, interpersonal and organization skills
• Proficiency in English, Chinese and Putonghua
• Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes