Head of E-commerce, Mainland China
The Clorox Company广州市Update time: September 13,2019
Job Description
广州市

Make your mark


At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we’re all able to make a positive impact – at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth – growth that is profitable, sustainable and responsible.

Job Overview/Summary

Responsible for developing, deploying and leading the activation of Clorox Sales strategies in E-commerce channel that deliver financial objectives and superior in-store presence for all categories / brands sold in China.

Specifically, the National E-commerce manager is responsible for E-commerce channel strategy and tactic development, partnership building with E-tailers, the Joint Business Planning (JBP), trade fund management and the AMPS objectives delivery in stores to achieve the company financial objectives.

Key Responsibilities

Responsible for developing national E-commerce channel strategies and tactics upon overall Clorox Greater China strategy, including:

  • Develop E-commerce channel 3 year plan & proposal according to the Company 3 year LRP (long range plan)
  • Review different E-tailers profile at yearly basis. Drive China E-tailer customer segmentation

Responsible for delivering annual and quarterly budget including Profit, NCS (net customer sales) and managing E-commerce channel trade fund within budget and driving efficiency:

  • Develop and sell in quarterly then monthly plans as a way of implementing JBP; be able to quickly adapt & tailor corporate plans into customized solutions
  • Provide Rolling FCST to Trade Marketing Team upon the aligned quarterly or monthly plans with E-tailers. Explore ways of improving FCST accuracy, esp. E-comm big festivals.
  • Responsible for E-commerce channel trade funds management and associated tracking or reporting to ensure the Trade Fund spending within budget
  • Drive the Trade Fund + A&P spending efficiency improvement with Sales Analyst help
  • Responsible for building and evolving the E-commerce partnership through driving then delivering the Joint Business Planning (JBP) or aligned priorities for E-commerce Festivals like 618 or 11-11, including but not limiting to:
    • Lead the trading terms and annual contract negotiation or JBP target & plan alignment
    • Work out and drive internal alignment about customer business plans upon channel/category strategies in order to deliver aligned JBP or E-comm Festivals target
    • Deliver AMPS objectives for E-tailers

Be in charge of import business development in China including Home Cleaning & Cat Litter categories through expanding the business in E-commerce platforms as a major focus and then specialty store as well

  • Develop import business growth strategy, GTM (go-to-market) tactics in China
  • Drive multi-functional alignments to enable implementation of growth strategy & tactics
  • Accelerate import business growth on E-commerce platforms by adopting all the E-commerce learning

Key Skills, Abilities and Experience Required

  • Minimum 8 years of experiences in sales in multi-national FMCG/ CPG companies, of which at least 3 years E-commerce experiences on managing leading E-tailers.
  • Global key account management (bricks & mortar) or Marketing experience will be a PLUS.
  • Result-driven & Hands-on execution details.
  • Entrepreneurial-spirit and comfortable with ambiguity.
  • Ability to effectively work with people with different backgrounds.
  • Proficiency in computer application, fluent spoken and written English is a must.

Required Education

Bachelor’s Degree, College Diploma, or Equivalent

More about Sales

Our high-performance team is responsible for the merchandising, assortment, pricing and shelving of our products. We use our extensive understanding of consumers, product categories and markets to help grow our retail customers’ businesses, drive profits and increase our consumer base.

More About Clorox

At Clorox (NYSE: CLX), we build brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, have busy personal lives and are all able to make a positive impact – at Clorox, in our communities and in the lives of millions of people who invite us into their homes and workplaces. Make your mark and help us drive growth that is profitable, sustainable and responsible.


The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion. In addition to our namesake bleach and cleaning products, we market some of the most trusted and recognized consumer and professional brands, including:

  • Brita® water-filtration products
  • Burt's Bees® natural personal care products
  • Fresh Step® cat litter
  • Glad® bags, wraps and containers
  • Hidden Valley® dressings and sauces
  • Kingsford® charcoal
  • Liquid Plumr® clog removers
  • Pine-Sol® cleaners
  • RenewLife® digestive health products
  • Rainbow Light®, Natural Vitality®, Neocell® and Stop Aging Now® dietary supplements
  • Clorox Healthcare® and CloroxPro™ Commercial Solutions®


More than 80% of our sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.

Clorox China was founded in 1993 and is located at the heart of Guangzhou. It is a team of 200 employees with a Glad® production plant in Conghua. Our iconic brands in China are Glad®, Clorox® and Burt's Bees® that you can find at retail chain stores, supermarket and eCommerce platforms.

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