Head of MarCom APAC & Content Marketing
CovestroShanghaiUpdate time: September 2,2019
Job Description

We are Covestro. We are curious. We are courageous. We are colorful. We refined Chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our 16,000 colleagues now and together we will MAKE the world a brighter place.

WHAT WE OFFER

Position Description (Major tasks, Value added, Contribution context, Work relations, Qualifications)

Key tasks & responsibilities:

• Lead Regional Marketing Communication and Content Marketing in close collaboration with Brand Management and operational BU-Marketing e.g. product launches, marketing campaigns and events • Go-to-Market-Communication Strategy: Define and execute the strategy along the value chain for BU Marketing and it´s product brands according to the COV positioning guidelines (Brand Management). • Define and execute the strategic and operational planning of all marketing communication activities including key performance measurement (KPI´s). • Support BU Marketing in development of persuasive Value Propositions for product and service offers . • Define the Multi-/Omni channel eco system (e.g. Paid/Earned/ Owned Channels and touchpoints) • Drive Strategic content planning across all communication channels (online and offline) • Prioritize marketing requests: Strategic and operative planning of marketing communication and content creation resources • Accountable for central marketing services budget planning, result monitoring and optimization. • Steer agencies and other communication partners and actively steward all agency work on predefined objectives. • Align and exchange with other reg. MarCom & Content heads

Qualifications:

• Academic degree in polymer science, economy, business administration/ marketing, or in journalism

Work experience:

• Experience in leading departments/teams • Minimum of 10 years experience in B2B & B2C marketing and marketing communications • Minimum of 5 years experience managing a marketing communications or content team

Skills & Competencies:

• Expert in brand management, content marketing and multi-channel communication and setting the digital communication agenda • Profound marketing understanding of “Where to play” and “How to win” • Profound leadership and coaching skills • Well developed, interpersonal and communication skills • High degree of learning agility and strong ability to coordinate and prioritize • Excellent spoken and written English (German is a pro)

WHAT YOU OFFER

  • Leadership skills
  • Management skills
  • Relevant experience

YOUR APPLICATION
Are you curious, courageous and colorful as we are? If so, we can offer you exciting career opportunities. We look forward to receiving your application including a cover letter, your resume, certificates as well as your salary expectations and your notice period. Become part of our Team - apply now!

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