What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Ability to make a difference in the local community through Ce Social Responsibility activities, like Planet 21
• Shuttle to and from St. Andrews
• Meals on duty
• 50% off F&B 
• Discounted B&B stays
• Discounted Spa treatments
• Access to gym and pool area

What you will be doing:

Communications:

• Communicate with outside advertising agencies on ongoing campaigns
• Work with the Public Relations agencies and artists to oversee copywriting, design, layout and the production of promotional materials
• Field media questions and pitch stories to the media, prepare media kits and organise press/media trips
• Ability to write press releases and prepare articles for corporate newsletters
• Liaising with Accor Hotels Luxe Marketing & PR Directors to align opportunities within the Fairmont strategy
• Liaising with sales managers to align sales efforts with press/marketing efforts
• Engage in activity with Brand and Hotel Partners and explore opportunities for new brand collaborations in order to build partnership network

Marketing:

• Manage a team of two: Marketing Executive and Digital & Design Coordinator
• Manage all activity within the marketing department, ensuring all service standards are followed
• Execute marketing plans and programs in conjunction with the Sales department to ensure profit growth
• Oversee all marketing initiatives for the hotel
• Plan and oversee the hotels advertising and promotion activities, including print, digital and direct mail
• Develop and coordinate annual digital marketing plan
• Develop promotional materials, which include marketing print and collateral
• Brand guardianship/preserve brand standards
• Developing and maintaining hotel information collateral and sales team collateral for promotion to specific markets
• Implement and maintain collateral strategy for wider hotel that meets with brand identity. This will include liaising with and managing various creative/branding agencies on specific design briefs and marketing projects
• Seeking out and driving offline advertising opportunities/plans and campaigns with effort to tie-in press and promotional opportunities
• Directing on-site photography and video shoots: press shoots, film location shoots and internal marketing shoots

Digital & Social Media:

• Daily upkeep and performance of websites including brand.com
• Responsible for all digital marketing including, newsletters and tactical campaigns
• Social media management with Marketing Executive in devising social media campaigns and engaging with bloggers/influencers and guests pre/post-stay
• Database acquisition, quality and email campaigns

General:

• Balance operational. administrative and Colleague needs
• Follow the annual budget and administer that budget in a fiscally responsible manner
• Ensure the Marketing team are conducting regular competitive surveys surrounding benchmark and competitor marketing - both on and offline
• Be an ambassador for Fairmont St. Andrews, and on behalf of the marketing communications team within the overall department and wider hotel team (share information/achievements/news)
• Participating in daily team meetings and monthly departmental meetings
• Act in accordance with fire, health and safety regulations and follow the correct procedures when the situation arises
• Carry out additional tasks as instructed and by reasonable request from the leadership team
• Adhere to all Fairmont St. Andrews policies and procedures as outlined by the hotel

Your experience and skills include:

• 2-3 years previous leadership experience within a marketing or communications role required (not bound to hospitality)
• Outstanding communications skills, both written and verbal in English
• A confident and dynamic speaker, able to communicate and interact effectively with all levels of an organisation
• Enthusiastic and positive personality with the ability to build trusting relationships with others
• Proven organisational skills, works well on their own. Able to set and meet deadlines with quality results
• Applicable job related skills as per Accountable Duties
• Excellent customer service skills, superior interpersonal skills, results-orientated and highly self motivated
• Able to multi-task and work under pressure
• Working knowledge of Word, Excel, PowerPoint, InDesign and Outlook
• Knowledge of Adobe Suits (InDesign, Photoshop and Illustrator) beneficial but not essential

Your team and working environment:

• Working in a fast paces team environment
• Shifts will be during the day and may include some weekend work
• Must be legally eligible to work in the UK. The hotel is unable to assist candidates in obtaining UK work authorization

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  https://careers.accor.com/