Job Responsibilities

?Manage the integrated business strategy to enhacne industrial brand awareness, perference and loyalty with brand experience and value proposition on customers' pain points, including CVP development, CRM, social media, vertical channel penetration,etc.

?Plan and implement industrial marketing strategy and tactics, for instance, key message development, advertising campaign, social media, literature and marketing tools

?Drive marketing intelligence building with marketing trend, segment growth overview, area-base key sectors, competition analysis, value chain proposition and winning offer to ensure hyper growth of Chevron industrial brand business

?Develop channel execution plan, both traditional and digital innovation programs, for instance, seasonal promotion, CRM campaigns, creative projects and continuous optimization process to ensure smooth operation

?Identify and manage industrial product line with Chevron core value image and build digital solutions and communications to frontline market

?Leading support north region industrial segment and channel distributors, including seminar organization, expo engagement, construction distributor deep-dive, QBR, workshop engagement, PoP draft and other segments approach; keep focus on mining, construction, power, gas turbine and gas engine sectors

?Set performance marketing objectives including KPIs reporting and reviews ROI; prepares monthly marketing performance reports

?Any other tasks as assigned by supervisor

?制定工业润滑油市场计划，增加品牌市场影响力，发展品牌价值，影响客户决策，包括但不限于客户价值定位，客情关系管理，媒体关系，渠道渗透等

?执行工业润滑油品牌计划，如品牌价值定位，市场宣传计划，媒体计划及其他市场工具等

?市场洞察信息调研，如市场发展趋势，行业发展潜力，竞争环境分析，价值链梳理及市场解决方案的跟进制定

?确认并引进工业润滑油产品线，并制定线上推广方案及市场沟通

?重点支持北区工业润滑油行业及渠道经销商发展，包括行业研讨会，展会，工程机械行业渗透，季度业绩回顾，渠道管理，业绩证明。其中，矿山、工程机械、电力及燃气发电等重点行业

?设计市场发展目标及考核标准，每月向部门主管回报业绩表现及弥补计划

?其他部分分配工作

Job Requirements

?Bachelor’s degree or higher in Marketing or Business Administration；

?At least 5 years’ marketing experience with minimum 3 years industrial or B2B marketing experience

?Has extensive experience in managing or working with advertising or digital agencies

?Must have strong business acumen and negotiation skills

?Possess analytical prowess and ability to leverage innovation skills

?Deep understanding of the Chinese industrial and insights on customer purchasing behavior journey

?Techincal or product management experience is preferred

?本科及以上学历，市场营销及工商管理专业优先考虑

?5年以上市场工作经验，不少于3年的的工业及B2B业务管理经验

?丰富的媒体及数字营销管理经验

?商业意识和谈判能力强

?业务创新能力及分析能力

?了解并理解中国工业市场发展思路及布局，对中国工业及B2B消费者的行为习惯有一定自我认识

?优先考虑有技术及产品管理经验者

By submitting an application/uploading your resume or CV, you acknowledge and agree that you are providing personal information about you to Chevron, it subsidiaries and affiliates, to consider whether you are an appropriate candidate for a position and that such information may be shared with Chevron affiliates, subsidiaries, or vendors and may be transferred to locations outside the country of collection.

All information supplied will be treated as strictly confidential for the purpose of selection and recruitment. Only short-listed candidates will be notified, for candidates not selected, we would like to thank you in advance for your interest in a Chevron career.

上班地址：国贸