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Integrated Marketing Communications Plan Deployment Manager - Pet Nutrition (f/m/n)

in Mars, Marketing

Location: Warsaw, city centre

* Fully virtual recruitment experience *

Introduction

It’s undeniable: Pets truly make the world a better place. That’s why we’re inspired to make A Better World For Pets™, a world where they’re healthy, happy and welcome. It's safe to say, at Mars Petcare, we're passionate about pets, and their health.

The European ICP Media Deployment Manager will be a key part of the transformational journey to data driven brand building with the aim to transform the way we connect with the pet parents and build relationships with them at the heart of everything we do.

What are we looking for?

• Degree qualified or equivalent digital education
• 4 years minimum experience in data-driven comms & omni-channel media planning
• Strong understanding of the media landscape in Poland and buying media, particularly digital
• Line manager experience preferred
• A passion for cats and dogs would be ideal
• FMCG experience would be preferred
• Languages: Fluent English required, Polish preffered

What would be your key responsibilities?

DEPLOY BEST IN CLASS INTEGRATED CONNECTIONS PLAN

• Accountable for excellent deployment & tracking of the market's full funnel connection plan
• Ensure 1PD acquisition strategy Integrated Into the local deployment plan, with the EU Acquisition & Data team
• Localise the digital strategy to improve, including Digital Media Best Practices, Content Initiatives, and route to market for eCommerce & DTC
• Ensure implementation of media best practices and reporting
• Responsible for deployment of audience-based comms plans which deliver right through to conversion
• Share performance of the media plans & learnings back for optimization of plans
• Build excellent working relationships with the external agency partners, to drive execution of best-in-class plans
• Be a budget owner for assigned market

UPSKILLING AND INCREASING CAPABILITIES AND SHARED UNDERSTANDING OF NEXT GEN BRAND BUILDING

• Strong strategic agility and great storytelling with the use of numbers will be needed to influence change and engage multiple stakeholders. 
• Support customer teams to execute best-in-class testing of offsite media (online) to drive Mars sales, including delivery of incremental ROI
• Develop online customer best practices on building traffic and sales with offsite digital campaigns (Affiliation, Paid Search, CRM, Banners, OLV, etc.)

What can you expect from Mars?

• Contract of employment
• Attractive financial conditions with Business Bonus
• We will also look after your safety and wellbeing by offering you rich benefits package incl. life insurance, medical care and Employee Assistance program
• Extra savings scheme to support You in long perspective
• Support in career building through personalized development plan
• Attractive discounts on our products and access to limited series offers that Your family and friend will love
• Possibility to participate in volunteering initiatives during working hours

CV in english required

#LI-NB1

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