Requisition ID: 190770
Work Area: Marketing
Expected Travel: 0%
Career Status: Student
Employment Type: Intern

COMPANY DESCRIPTION
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

 

Purpose and Objectives:

 

This position is to support GB (General Business) Integrated Marketing Program, GB Channel Marketing on daily tasks, including but not limit to South GB Field Marketing/Channel Marketing asset development, marketing campaign execution, operations and other marketing activities.

 

EDUCATION AND QUALIFICATION / SKILLS AND COMPETENCIES:

 

• Student currently enrolled in Business Administration, Marketing//Finance and/or Systems Engineering courses
• English Level: Intermediate/Advanced
• Very good knowledge of Microsoft Office products is key (especially Excel and PowerPoint)
• Previous experience working in marketing related fields is an advantage
• Excellent communication skill and be good on team working
• Can work for 5 days a week for 6 months

 

EXPECTATIONS AND TASKS:

 

• Support planning, content development, project management, and successful implementation of clearly defined projects within integrated marketing programs for audiences. Including awareness, demand generation, pipeline building and acceleration, loyalty, advocacy, customer adoption and retention. Works on these projects with relevant internal and external teams to capitalize on the marketing mix with emphasis on the customer.

 

• Help with Content and Messaging Development to support the Customer Journey – Support processes to build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop messages and value propositions for integrated programs and/or campaigns. Understand the importance of evaluating new techniques and making use of best practices to create repeatable processes and content.

 

• As requested, support asset development and deliver, together with Marketing Execution, Demand Generation, Marketing Automation and Marketing Communications, audience facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging in order to develop high quality integrated marketing programs.

 

• Support planning and development of integrated audience campaigns and, working with Marketing Execution, identify targets and segments, nurture and marketing automation strategies, as well as tactics to achieve defined goals in accordance with privacy regulations.

   

• Support creating local targeted partner marketing programs, campaigns and materials driving SAP business through Partners

 

• Assist with partner marketing enablement programs, scaling up partner marketing services under Partner Benefits Catalog, and maintaining SAP Virtual Agency platform

 

• Assist with program activation and acceleration with a Digital First approach within region, market unit, or country.

 

• With instruction, evaluate overall performance, including business progress, campaign performance, and pipeline impact, in order to optimize programs.

 

• Utilize standard tools and systems to document, communicate, measure, and monitor program plan and participate in the execution to share content and asset.

 

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com).

Successful candidates might be required to undergo a background verification with an external vendor.

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