Main Job Tasks and Responsibilities:
develop a sales strategy to achieve organizational sales goals and revenues
delegate responsibility for customer accounts to sales personnel
oversee the activities and performance of the sales team
ensure sales team have the necessary resources to perform properly
liaise with other company functions to ensure achievement of sales objectives
evaluate performance of sales staff
provide feedback, support and coaching to the sales team
plan and direct sales team training
assist with the development of sales presentations and proposals
investigate lost sales and customer accounts
track, collate and interpret sales figures
forecast annual, quarterly and monthly sales revenue
generate timely sales reports
develop pricing schedules and rates
help prepare budgets
control expenses and monitor budgets
maintain inventory control
conduct market research and competitor and customer analysis
analyze data to identify sales opportunities
develop promotional ideas and material
attend trade meetings and industry conventions
cultivate effective business relationships with executive decision makers in key accounts

Education and Experience:
business degree or related professional qualification
technical sales skills
proven experience in customer relationship management
knowledge of market research
experience in managing and directing a sales team
relevant product and industry knowledge
solid understanding of digital sales platforms
experience with relevant software applications
Key Competencies for Sales Manager

excellent written and verbal communication skills; organization and planning; problem analysis and problem-solving; information management; team-leadership; formal presentation skills
persuasiveness; adaptability; judgment; decision-making; stress tolerance