Internship - Marketing Premium Brands DACH Region (m/f/d)

We are looking for an intern (m/f/d) to join our Premium Brands Northern Europe-team, with a desired start in September/October 2022. You will report to the Premium Brands Manager for the DACH region and support on a variety of tasks. Our portfolio is composed of 4 brands: Swissotel, Mövenpick, Pullman & MGallery. Your region of activity will be Austria, Germany & Switzerland, offering a chance to extend your knowledge on different market, from franchise to managed properties.

You can expect a multinational team and the opportunity to get a deeper insight into Marketing and branding, with a focus on premium products. Your position is a 6 months full-time contract, based in Munich with the possibility of hybrid working.

What are your tasks?

• You support the Marketing Manager Premium Brands DACH, along with shared missions involving the VP Premium Brands Northern Europe
• Work on multiple markets, and collaborate with different countries in the Northern European-region
• In addition, you will independently take on various projects, including:

• Brand Quality & Guest Experience:
  • Support in rolling out guest experience frameworks (brand programs), pillars, and touchpoints/markers to grow RPS
  • With a focus on brand standards to drive product evolution
  • Support in gathering important information from the DACH region for Northern Europe & Global key projects.
• Brand Regional initiatives and campaigns:

• Project management
• Agencies briefing
• Event execution
• Hotel/multi-department coordination
• Branded product quality and supplying 
• Regional PR content & activities
• Social Media camping & Influencer trip

• Deliver on brand performance and market share:
  • Support in the market and communicate ‘agile’ paid, owned, and earned content
  • Regional strategies roll out suited to the local market for profitable market-share

Your experience and skills include:

• You are enrolled at a university or comparable higher education institution
• Team player, you can work in an international team, with a wide range of stakeholders
• Key understanding of the Hotel and Hospitality industry, with knowledge’s on Accor and the premium brands
• You are fluent in English, and ideally speak German or French (not required)
• You are confident in using the other MS Office programs
• You enjoy working on a variety of topics and can multi-task
• Have an interest for trends and innovation

What's in it for you:

• Based in our head office in Munich, with the possibility of hybrid working
• Comprehensive learning and (further) development programmes via the Accor Academy
• Grow marketing and branding experiences
• Knowledge development in different markets, with an understanding of the franchise and manage property types, from a corporate view
• Opportunities to start your career with Accor after graduation and to develop within our region or globally
• Ticket restaurant vouchers
• Commuting Compensation