Johnson & Johnson Vision (JJV) Is Recruiting For A Brand Manager For ACUVUE Define, Located In HK. The Role Has Day-To-Day Responsibility For This Top Priority Sub Brand And Assigned Key Business Initiatives, Including Both Strategic And Executional Aspects.

ACUVUE Is The #1 Brand In HK Contact Lens Category. In Fact, We Are Driving The Category. We Have Big Ambitions To Double The Penetration Of Contact Lenses In The HK.

This Role Is Within The HK JJV, A Small But Lively Team. You Will Be One Of A Number Of Marketers Working On The ACUVUE Brand. You’ll Be Responsible For The Top Priority ACUVUE Sub Brand (Define) And Projects That Will Drive Total ACUVUE And Business Growth. We Will Expect You To Explore New Partnerships And Opportunities To Increase Brand Accessibility And Improve Our Consumer Journey.

This Is An Exciting Role That Allows You To Really Make Your Mark. JJV Has The Culture Of A Small Company Within Bigger J&J - More Of A Start-Up Than A Big Corporate Feel. Sounds Intriguing? We Are Agile, Innovative, And Enthusiastic About Our Brand And Business. We Need You To Be Driven, A Self-Starter, Passionate About Your Brand And Your Business, Motivated To Unlock The Massive Category Opportunity For ACUVUE Contact Lenses.

Key Responsibilities:

• Find Out The Category Growth Drivers And Translate Insights Into Campaign Plan And Execution
• Planning And Execution Of All Communications And Media Actions On All Channels, Including Online, CRM And Social Media
• Initiate And Utilize Market Research And Data Analytic To Deliver Insights And Develop Insights To Actionable Plan
• Assisting With Product Development, Pricing And New Product Launches As Well As Developing New Business Opportunities
• Work Closely With Professional Education Team And Sales Team To Have Deep Understanding In Retail Environment And Support In Customer Development
• Evaluate The Effectiveness Of The Company's Sales And Marketing Programs And Strive For Continuously Improvement

Qualifications

• Bachelor Degree. Major In Marketing Is A Plus
• Minimum Of 4 Years Relevant Experience In Brand Marketing
• Solid Experience Of Product Go To Market Strategy And Execution
• A Strategic Thinker With Strong Business Acumen, Analytical And Numerical Skills
• Excellence In Presentation, Communication And Influencing Skills
• Good Command Of Written And Spoken English & Chinese

Other:

Johnson & Johnson Is An Affirmative Action And Equal Opportunity Employer. All Qualified Applicants Will Receive Consideration For Employment Without Regard To Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, Age, National Origin, Or Protected Veteran Status And Will Not Be Discriminated Against On The Basis Of Disability.

 **All the applicants are required to complete the online process as well as to pass Credo Assessment before moving to next step.