This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsicojobs.com/main/china to find more career possibilities in PepsiCo China.

Roles:

• Start, develop and manage the business of E-customers and thus find a model of E-Commerce channel.

Accountabilities:
1.Work together with GKAM to implement E-Commerce strategy, tactics and program based on shopper insights to drive account profitable & sustainable growth

• Comprehensively understand the market in assigned E-customers to provide excellent services to customers and build up strong working relationship with customers
• Work with ETM to deliver revenue and volume targets for the E-Commerce channel by focusing on sales drivers (assortment, pricing, merchandising/ promotions)
• Develop/use tracking and reporting tools to monitor the sales performance
• Support superior to negotiate the E-customers annual contract
• Monitor annual trade expenditure to help superior control the ROI

2.Analyze and define the account growth opportunities, make proper suggestions to superior for decision making

• Analyze and review business data to provide further improvement action plans
• Identify potential opportunities, communicate those and recommend possible solutions to superior
• Work out customized promotions in assigned account aligned with Marketing & Trade Marketing strategy and get MU’s support
• Work out analysis report for quarterly and review annually new items investment

3.Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best execution on E-channel

• Ensure that all the brands and assortments are properly listed, implemented and merchandising
• Monitor and check web page to ensure price accuracy and promotion execution
• Pro-actively coordinate related departments for market information and support
• Share monthly OFR tracking report with MU and operation team
• Communicate OOS tracking report with MU relative colleagues

4.Develop the capability of manage E-customers and find a sustainable growth model of this channel

• Provide performance analysis and recommendations on assigned account
• Effectively develop and deploy “Best Practice” tools with other FMCG’s E-Commerce channel
• Share knowledge and insights with relative departments to make clear of this E-channel

Measurements:
1.Growth KPIs

• Volume, revenue and growth
• Growth building block KPIs (penetration and freq.)
• JBP KPIs

2.Productivity KPIs

• D&A%
• S&D%

Work Relationships:

• Work closely with MU sales, Logistic, Commercial Finance, Trade Marketing and Supply Chain team
• Buyer/Merchandiser from E-customers
• Other FMCG’s E-channel KAM

Requirements:

• College degree or above
• CET 4 or above
• Good at Word, Excel, Power Point
• At least 6 years work as Key Account management in FMCG
• Familiar with MT key players in the market
• Strong selling and negotiation skill
• Good communication skills