To develop and drive sales of Red Bull products in assigned accounts in the Off-premise channel, through strategic business partnerships to deliver against our key plans and initiative. Deliver maximum visibility and availability of Red Bull products, ensuring the perfect execution of the defined Perfect Store standards. Responsible for the business results (Trade Sales and Trade-Marketing Expenses) and Trade Sales development of Red Bull through horizontal growth (numeric distribution) and vertical growth (volume per outlet), brand building activations, basic & perfect store standards set-up and in-store marketing impact (promo execution) to maximize potential off-take in the assigned channels.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
- Location , Taipei, Taiwan
- Schedule Full-time
- Organisation Red Bull Taiwan Inc
Areas that play to your strengths
(all the responsibilities we'll trust you with)
Key Account Management
Developing productive long term relationships with customers to reach and exceed sales targets.
Act as a main contact for customers
Deliver monthly trade sales volume based on LRE (last revised estimate)
Implementing an account sales strategy
Preparing volume forecasts and plans
Driving customer engagement through alignment on the business plans, joint business planning leading to in- store execution excellence .
Regular store checks to acquire information on execution and market information
Terms of trade negotiation, business development agreement.
Work cross functionally with Trade Marketing/ Marketing / Operations in developing business.
Distribution Partner/Field Sales Agency Management
Depending on the assigned accounts: 1. Train field sales & merchandiser forces to sell targeted volume and set-up in-outlet execution standards. 2. Work with and manage distribution partner to deliver on account KPIs.
Develop & monitor KPIs & incentives for the DP’s sales & merchandiser force
Ensure timely, correct and complete weekly and monthly reporting from field sales
Set up a positive business and personal relationship with Distribution Partner and Field Sales Agency in order to ensure the long-term success.
Monitor Distribution partner field sales force by joint visits in monthly basis
Budget
Manage trade spend budget for assigned accounts
Ensure utilisation of the budgets strictly in line with Red Bull guidelines
Internal and External Planning/ Business Plan/ Coordination
Suggest, present and realize annual/quarterly/monthly action plans to ensure sales volume growth on assigned accounts.
Provide line manager with any information requested for business plan preparation and strategic decisions.
Weekly coordination and report, on work in progress, sales strategy, and key customers activities with line manager.
POS and Coolers
Control the achievement of company targets on POS and coolers placement by month and by account.
Instruct/coordinate Distributor/Field Sales Agency/Operations on POS and coolers standards in assigned accounts.
Ensure proper management, utilization and inventory storage of Red Bull assets/POSM
Your experience includes:
(proven performance in)
English - fluent.
Proficient in MS Office (Word, Excel, Power Point).
Able and willing to work in a flat structured, low-bureaucratic company, applying all best practices obtained on previous jobs.
Bring disciplined, innovative and creative approach to the business.
Preferably a strong educational background in: numbers, analysis, strategy, innovation, system, structured approach, and marketing. Awareness and basic understanding of commercial math.
Ability to manage and cultivate good relationships.
Good selling skills: communication, negotiation and objection handling skills
Bachelor degree from overseas or top local university.
Proficient in English (verbal & written) and local language.
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