Typical Accountabilities:

Communication & Promotion

• Assists with development of marketing plans, which may include distribution channel solutions, sales activities, and promotional materials for specific therapeutic area or brand.
• Assists with development of budgets and monitoring of expenses.
• Tracks and analyzes brand/product and competitive performance and trends
• Develops materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products
• Coordinates and/or conducts special studies and promotional projects

Operational Brand Management & Customer Excellence

• Actively builds the brand strategy by providing customer insights acquired during interactions with external and internal customers
• Participate in the development of the Business Action Plan in close collaboration with the Marketing Manager
• Ensure full implementation of the operational Business Action Plan in close collaboration with the key functional team members
• Keep the Business Action Plan updated, implement the plan to ensure that Brand objectives are realized
• Lead the operational roll-out of the pre-agreed strategic and operational plan (campaign task force, monthly implementation meeting)
• Identify potential new market insight and collaborate with Market Intelligence to leverage all important market data to refine action plans or to prioritize activities.
• Develop and understand market research principles/sources/tools/methodology
• Work with local data to contribute to forecasting models.

Stakeholders management

• Build relationships with key internal / external clients.
• Leads Brand Team, developing and implementing plans for KEE development & marketing strategy implementation.
• Cooperates with sales force, strengthening their capacity to implement business strategy. Though: client field visits with MSRs at regular intervals to gain insight on current and future marketing initiatives and ensure correct product information is delivered, providing training to MSRs on the promotional materials and product strategy, addresses MSRs concerns or questions in regards to brand strategy and promotional materials)
• Report on the status of implementation of the tactical plan to internal customers.
• Establish and maintain strong customer relationships
• Gain insight into market & campaign effectiveness, key stake holder input by ensuring proper time allocation for customer facing interactions (usually > 3 full days with customers including min. 36 field visits per Quarter)

Corporate responsibility:

• Maintains highest ethical standards and work in a spirit of AstraZeneca Code of Ethics, following rules & norms set by corporate policies
• Ensures that all conducted activities are done in accordance with local legislation and corporate standards.
• Timely reports (as per respective procedures): health/environment/wellbeing related accidents; adverse events that you became aware about; change in status of your Conflict of Interest.

Education, Qualifications, Skills and Experience:

Essential :

• Minimum of 5 yrs in Pharmaceutical business
• Knowledge of relevant therapeutic area (Speciality/Rare disease or Oncology Experience)
• Relevant tertiary qualification (marketing, life science/pharma)
• Cross-functional cooperation
• Excellent Interpersonal and organizational skills
• Strong presentation skills
• Ability to analyze data to formulate business plans
• Strong organizational skills
• Proven competency in Microsoft Word, Excel and PowerPoint
• Customer Orientation - making efforts to listen to and understand the customer (both internal and external); anticipating customer needs; giving high priority to customer satisfaction.
• Professional and Business Awareness – demonstrates knowledge of the company, customers, products, and the pharmaceutical industry; maintains current knowledge of new trends and developments in one’s profession.
• Effectiveness and Productivity - ability to maximize the use of resources, produce a strong result; enhanced productivity.
• Flexibility and Adaptability – makes effective decisions and achieves desired results in the midst of major changes in responsibilities, work processes, organizational culture, or work environment.
• Assertiveness – able to express thoughts, feelings and beliefs in a direct, clear, honest and appropriate way; influencer, listens and negotiates so that others choose to cooperate willingly. 
• For internal applicants- min. 3 yrs in AZ in relevant medical/MA/sales role, with solid & consistent performance

Desirable :

• Marketing certification/qualification
• Patient centricity - being passionate about really understanding patients, their attitudes to health, and who they interact with/are influenced by along the patient journey – to ensure patient needs are at the heart of decision-making.
• Translate information into actionable insight - rigorously analysing and synthesising multiple sources of information to uncover powerful new insights that can be applied to create business advantage, both now and in the future
• Execute with brilliance - delivering compelling experiences that help us create stronger connections with target audiences, rigorously reviewing performance and seizing opportunities to optimise in real-time, and to achieve greater effectiveness and efficiency
• Engage with Broader organization - understanding broad business operations and optimising relationships with cross-functional teams to inspire and mobilise them behind the experience plan. Applying sound commercial acumen to deliver patient benefit and optimal financial return.

Key Relationships to reach solutions :

Internal (to AZ or team) :

• Brand team
• Sales and ComEx teams
• Medical & regulatory teams

External (to AZ) :

• KEEs
• Health Authorities
• Key medical institutions

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.