LCCP Brand Manager
礼来中国ShanghaiUpdate time: May 23,2019
Job Description
- LCCP Brand Strategy & Implementation Excellence
- Develop LCCP brand strategy & implementation plan, which aligns with product portfolio strategy
- Lead sales force training & internal cross functions communication
- Plan and execute promotional activities
- Engage KOLs to develop LCCP advocators
- Set measurement plan and evaluate LCCP effectiveness
- Develop LCCP brand material including sales aid, promotional meeting material and sales training material.
- Innovation on Program Design and Execution
- Build Lilly Diabetes Connected Care branding, develop the integration of patient service solutions with cross-function efforts (ME-PSP, sales, IT, digital innovation etc.).
- Collect feedbacks from KOLs and LCCP heavy users to improve LCCP program design
- Explore innovative patient solutions other than LCCP to Humalog and Trulicity patients
- Cross-functional Collaboration
- Work with Medical and KOLs to generate LCCP data and prove effectiveness
- Liaise with CMO teams, including market research, MCE, sales training, PSP and etc. to map customer experience, gain deeper customer insights and bring in new solutions
- Develop content & activity plans with deeper customer insights, collaborate with sales & marketing, cross-function teams (CMO, Medical, digital innovation, IT, PR etc.) to strengthen the customer experience.
基本资格要求
- At least 5 years related working experience
- Bachelor’s degree or above
- Fluent in English, both oral and written
- Innovative thinking and open-minded
- Accountability and responsibility
- Good communication skills
- Brand team or internet company experience is preferred
地区
亚洲/太平洋地区
国家
中国
城市
上海
职位过期
2020-03-25
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