Lead Development Representative
HR departmentDalian, 116000 cn (primary)Update time: May 22,2021
Job Description
Key Responsibilities
The primary role functions of the Lead Development Representative include:
- Identify and develop new opportunities for the field sales team to pursue.
- Developing qualified sales opportunities that result from converted marketing generated leads.
- Qualify prospects against established criteria prior to passing them to sales as a qualified lead that leads to a sales accepted lead (SAL)
- Generate new leads for the sales organization to pursue.
- Receive pre-determined groups of prospects back from field sales for further nurturing using both telephone and email.
- Process inbound leads, both telephone and email.
- High-volume cold calling to establish new, high-quality prospective clients and contacts.
- Utilize modern selling and marketing techniques and tools to communicate effectively with key business decision makers. This includes: leveraging digital communications (phone, email, and chat) to build relationships with potential prospects to develop and create sales accepted leads.
- Update and meticulously maintain CRM database.
Minimum Requirements:
- 3-5 years of teleprospecting/telequalifying
- Fluent in Chinese+Japanese, and medium level of English
- Demonstrated track record of success as inside sales representative
- Bachelor’s Degree required (a combination of education and experience will be considered.)
- Business-to-business (B2B) sales experience with a technology company is preferred.
- Familiarity with marketing automation and SalesForce CRM
- Effective verbal and written communications skills.
- Ability to adapt to changes in roles and responsibilities and work independently with limited direction in a fast-paced environment.
Key Skills
- Strong verbal, written communication and presentation abilities.
- Active listening to assess prospect needs and opportunities.
- Able to perform prospect and account research to prepare for calls.
- Discipline to maintain high call volumes (minimum of 40 outbound calls per day).
- Ability to articulate relevant value messaging across various buying roles.
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