Airbnb is a mission-driven company dedicated to helping create a world where anyone can belong anywhere. It takes a unified team committed to our core values to achieve this goal. Airbnb's various functions embody the company's innovative spirit and our fast-moving team is committed to leading as a 21st century company.
This role resides in the BizTech Team. BizTech hosts the employees of Airbnb through reliable internal systems, innovative products and technical support that allows for empowered and inclusive progress. BizTech builds technical breakthroughs and crafts strategies that offer IT services hosting Airfam. We like to think of it as IT with a high tech human touch.
About this role:
Go-to-Market is defined as the way we present the BizTech brand and products to Airfam and the world through our various channels in a coordinated and cohesive way. The Lead Program Manager, Go To Market Strategy, BizTech is a key role within the Office of the CIO, reporting to the Head of Business Operations and Portfolio Management and is responsible for day-to-day management of the strategy, execution, calendar and ensuring that all other functional areas in BizTech are coordinated in marketing our Tech products to Airfam. The role is responsible for driving and defining the growth of product releases within BizTech. Owning communication, Biztech tone and voice and external BizTech branding opportunities. This position is the hub of activity and becomes the go-to person for what’s happening in BizTech and what’s coming next. As a senior leader on the team, you represent the body of work that is achieved only as a team and must carry yourself in a way that is WE oriented to have people want to run through walls with you.
What You’ll Do
- Leadership of the internal teams and resources to align on strategic goals and execute together
- Strategically consider, research and execute launches
- Work with internal and external creative to develop the idea, brainstorm and push concepts along
- Leads brainstorms with cross-functional team to develop ideas on how to bring product to market and encourages group participation/ ideation
- Elevate the best Ideas to create landmark moments
- Ideate and execute content
- Build partnerships with like-minded brands, companies and influencers who share our passion work anywhere and high tech human touch
- Work closely with planning and BI team to ensure we have clear KPIs that we can track success
- Develop and maintain go to market calendar
- Develop GTM cadences; run weekly GTM meetings with the team to ensure alignment
- Hold team members accountable to strategy, deadlines and execution of work
- Coordination with leadership team to identify stories for the year – brand and product
- Execute briefs for product launches
- Establishes creative reviews for cross-functional departments to share concepts, execution and final work product
- Establishes and manages budget
- Ensures delivery of assets to various functions upon deadlines
- Ensure projects are kicked off in Jira
- Works in a positive, encouraging manner to bring others into ideation and embodies the ideal that great ideas can come from anywhere
- Provides others the tools and information they need to do their best work
- Celebrate the teams success
- Assist with other corporate initiatives and key company priorities
What You'll Need
- Strong analytical skills and structured problem solving skills
- Exceptional interpersonal and communication
- Proven track record of taking ownership and driving results
- Demonstrated leadership skills
- Bachelor’s degree in Marketing, Communications or other Related Field
- Campaign development and creative partnerships highly valued
- Jira or similar project management software experience a plus
- Highly organized, highly effective, highly connected to brand and people
- Enjoys building relationships and working with a broad range of people
The starting base pay for this role is between $180,000 and $225,000. The actual base pay is dependent upon many factors, such as: education, experience, and skills. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
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