• Responsible for the administrative and operational management of the Category Customer Marketing Team deployed for the Greater China Cluster
• Partner with Marketing and Sales in the timely execution of category specific platform driven commercialization and Base/Expand initiatives
• Jointly with the CM Manager, Director, Cluster GM, select & prioritize customer marketing initiatives to be deployed across cluster markets, based on local knowledge, and monitor consistency of local execution
• Deliver efficiency through scale and harmonization of materials across cluster
• Maintain responsibility for category execution in cluster lead market
• Develop Cluster Customer Marketing Team in both skills and capabilities

Essential Duties and Responsibilities

Shopper

• Adapt global brand stories and Big Ideas into high impact shopper campaigns with agency partners as part of MEDIA to SHELF
• Owns and writes Client to Agency briefs to Shopper Agency
• Propose and conduct Category specific shopper studies, applicable preferably to the Cluster, and Country specific where appropriate, and cascade study synopsis, learnings, implications and action plans to address opportunities
• Develop instore and digital shopper toolkits for implementation, Communicate and align with Sales on execution scope and targets. (Channels, Store numbers, geographies, Resources, promotion budget)
• Consolidate execution progress and facilitate Management Committee reviews

Sales and Operation (SOP)

• Attend Step 1 meetings to highlight special topics and align on growth drivers
• Accountable for special pack and promotional stock inventory offtake and resourcing
• Provides shipment analysis
• Bridge Step 1 output to Step 2 meetings

Promotion & Activity Budget Management

• Efficient allocation of relevant promotion by activity and securing sales commitment for execution targets and scope
• Tracks sales execution for learning and agile adjustments
• Monitor pacing and true-up
• Alert finance and Man Comm of misalignment

DMPP (Display Merchandising Price Promotion)

• Gives sales operation picture of excellence in store
• Create standards of execution by channel and store segmentation
• Designs brand merchandising
• Determines Promotion Price thresholds

New Product Development and Category specific projects

• Ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored
• Provides feedback, inputs to Platform as to what works best for the Cluster
• Channel and Customer Support
• Provide support to the Sales Team in the development and presentation of Joint Business Plan with major Global/Regional customers
• Develop plans designed to optimize roll-out of channel strategies across markets, and ensure excellent execution of all plans for designated channels aligned with Platform directions

Processes

• Supports Cluster GM in key areas like selection of projects, initiatives, prioritization and allocation of resources (promotions, mix component of trade spend, etc.), across Cluster Members and Categories.
• Responsible for the development and securing sign-off of FOCO plans in line with Corplan
• Partner with Finance, M&C in the development of price increase recommendation in line with DPM and Pricing Strategy

Administrative/Support Services/Capability Building

• Develops appropriate tracking process, and scorecards to monitor distribution performance, competitive activities, trade sales
• Supports Sales in developing action plans based on Advantage Survey results, and monitors execution
• Assess Customer Marketing training and skills needs; cascade and put in practice learnings
• Leads development of skills enhancement plans for entire cluster customer marketing team

Required Skills / Experience / Competencies

• Should have multi-functional experience in Customer Marketing, and either in Sales and/or Marketing, at least 3 years each in a Marketing & Commercialization and a Sales role
• Bachelor’s degree and above

Preferred Skills / Experience / Competencies

• Knowledge of the Categories, pertinent Key Customers, and key Competitive set
• Strong management and leadership skills
• Proven track record of delivering objectives consistently
• Strategic mind set, understands the strategic & tactical nature of the business.
• Clear understanding of the different channel Go-To-Market principles/strategies, structures - SSS, Wholesale, Distributor, and Club.
• Understands SC Johnson’s processes, and the interplay between the categories
• Demonstrate ability to manage up and across organization.
• Multi-function and multi-tasking abilities
• Understands “ACNielsen” syndicated data, MINE and Adopt processes
• Strong Computer skills, Microsoft Office
• Delivers results
• Manages executions diligently, with keen attention to details
• People Leadership
• Team building skills
• Values others, and cultures
• Self-starter and Acts with integrity
• Analytical Skills

Job Requirements

• Full -Time job