Loyalty Program Manager
LenovoMorrisville, north carolina, united statesUpdate time: March 7,2021
Job Description
Position Description:
Loyalty Program Manager
The Loyalty Program Manager is responsible for driving the strategy and
execution of the North America lenovo.com loyalty program. This includes both
program optimization (member acquisition, engagement, and retention) and the
modeling, analysis and reporting of Key Performance Indicators (KPIs). The
loyalty program manager will be responsible for meeting quarterly revenue,
member acquisition and engagement goals across both the consumer and the small
business segments. This position requires the ability to manage multiple,
detailed tasks with urgency and accuracy. The person should have the ability
to prioritize work, adjust to what is important in the moment and work well
with cross-functional teams to develop new strategies to advance and grow
relationships with our loyalty members.
Primary Responsibilities
• Evaluates program performance and investigates opportunities to recommend
promotions and strategies that drive program spend and member engagement
• Manages all day-to-day activities associated with the overall success and
growth of the loyalty program
• Serves as subject matter expert (both internal and external) for all aspects
of the lenovo.com loyalty program
• Works closely with third party vendors to maximize online program
effectiveness.
• Develops and manages the external marketing plans that support program
growth including new member acquisition and existing member engagement
optimization.
• Creates a loyalty business focused on new customer acquisition and increased
customer repeat purchases & lifetime value (LTV)
• Drives loyalty business at rate greater than core business.
• Identifies underutilized or configurable functionality that could benefit
Lenovo and our loyalty members.
• Understands the data as well as program structures.
• Extensive system testing when launching new programs and iterations.
• Ad Hoc loyalty analysis to identify gaps and provide feedback to CRM and IT
teams, as needed.
• Partners with IT and vendors to integrate new loyalty programs and enhance
existing capabilities.
• Partners with the Business Intelligence team to provide reporting related to
loyalty programs.
• Defines tier classes, tier rewards and program level attributes. Make
changes to existing program when determined including adding tiers, create
reward product, create promotions, and associate a reward product to a tier,
creating or deleting certificates.
• Works closely with web development team on loyalty program functionality.
• Be the liaison with order management, application support and the IT
business analysts to prioritize enhancements and break/fixes.
Key Performance Indicators
• Alignment with eCommerce overall strategy and goals:
o Repeat and Referral sales goal
o New customer sales goal
• System performance – running properly
o Rewards sent out on time
o Accuracy of tier levels
• Financial Performance
o Monitoring & optimization of key redemption metrics such as rate, respend,
overspend, etc
o Visibility and oversight for loyalty accruals, with frequent readouts to
finance, marketing, and business teams
o End-to-end Loyalty P&L management
#### Position Requirements:
As a recognized leader in the loyalty space, you have
• Understanding of best practices in the loyalty industry
• E-commerce experience with consumer electronics, FMCG or durables
• The ability to determine root causes of issues and motivate a solution via
direct, indirect and cross- functional team members
• Critical thinking skills
• Strong organizational skills and attention to detail
• Strong financial and business acumen
• The ability to prioritize tasks, meet deadlines, and work independently in a
fast-paced environment
• The ability to be flexible and handle multiple projects in an organized and
timely manner
• Excellent written and oral communication skills
• Excellent team building and collaboration skills
• A strong ability to work in cross functional teams
• The ability to turn ideas into action
• The ability to work under pressure and effectively manage stress
• Demonstrated ability to respond appropriately and professionally to
customers and colleagues.
• Advanced proficiency with Microsoft Office Applications (i.e. Excel, Word,
Outlook)
Basic Qualifications:
• Bachelor’s degree, preferably in Business/Advertising/Marketing or related
field
• 3+ years’ experience using complex data to problem solve, understand complex
information, and apply logic
• 3+ years’ experience in partnership management, direct marketing, sales
management, or loyalty marketing
• Excellent project management skills
• Ability to proactively identify opportunities, take initiative and multi-
task in a fast-paced environment
• Ability to establish and build business relationships
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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