Loyalty Program Manager
LenovoMorrisville, north carolina, united statesUpdate time: March 7,2021
Job Description
Position Description: Loyalty Program Manager The Loyalty Program Manager is responsible for driving the strategy and execution of the North America lenovo.com loyalty program.  This includes both program optimization (member acquisition, engagement, and retention) and the modeling, analysis and reporting of Key Performance Indicators (KPIs).  The loyalty program manager will be responsible for meeting quarterly revenue, member acquisition and engagement goals across both the consumer and the small business segments.  This position requires the ability to manage multiple, detailed tasks with urgency and accuracy.  The person should have the ability to prioritize work, adjust to what is important in the moment and work well with cross-functional teams to develop new strategies to advance and grow relationships with our loyalty members. Primary Responsibilities • Evaluates program performance and investigates opportunities to recommend promotions and strategies that drive program spend and member engagement • Manages all day-to-day activities associated with the overall success and growth of the loyalty program • Serves as subject matter expert (both internal and external) for all aspects of the lenovo.com loyalty program • Works closely with third party vendors to maximize online program effectiveness. • Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization. • Creates a loyalty business focused on new customer acquisition and increased customer repeat purchases & lifetime value (LTV) • Drives loyalty business at rate greater than core business. • Identifies underutilized or configurable functionality that could benefit Lenovo and our loyalty members. • Understands the data as well as program structures. • Extensive system testing when launching new programs and iterations. • Ad Hoc loyalty analysis to identify gaps and provide feedback to CRM and IT teams, as needed. • Partners with IT and vendors to integrate new loyalty programs and enhance existing capabilities. • Partners with the Business Intelligence team to provide reporting related to loyalty programs. • Defines tier classes, tier rewards and program level attributes. Make changes to existing program when determined including adding tiers, create reward product, create promotions, and associate a reward product to a tier, creating or deleting certificates. • Works closely with web development team on loyalty program functionality. • Be the liaison with order management, application support and the IT business analysts to prioritize enhancements and break/fixes. Key Performance Indicators • Alignment with eCommerce overall strategy and goals: o Repeat and Referral sales goal o New customer sales goal • System performance – running properly o Rewards sent out on time o Accuracy of tier levels • Financial Performance o Monitoring & optimization of key redemption metrics such as rate, respend, overspend, etc o Visibility and oversight for loyalty accruals, with frequent readouts to finance, marketing, and business teams o End-to-end Loyalty P&L management #### Position Requirements: As a recognized leader in the loyalty space, you have • Understanding of best practices in the loyalty industry • E-commerce experience with consumer electronics, FMCG or durables • The ability to determine root causes of issues and motivate a solution via direct, indirect and cross- functional team members • Critical thinking skills • Strong organizational skills and attention to detail • Strong financial and business acumen • The ability to prioritize tasks, meet deadlines, and work independently in a fast-paced environment • The ability to be flexible and handle multiple projects in an organized and timely manner • Excellent written and oral communication skills • Excellent team building and collaboration skills • A strong ability to work in cross functional teams • The ability to turn ideas into action • The ability to work under pressure and effectively manage stress • Demonstrated ability to respond appropriately and professionally to customers and colleagues. • Advanced proficiency with Microsoft Office Applications (i.e.  Excel, Word, Outlook) Basic Qualifications: • Bachelor’s degree, preferably in Business/Advertising/Marketing or related field • 3+ years’ experience using complex data to problem solve, understand complex information, and apply logic • 3+ years’ experience in partnership management, direct marketing, sales management, or loyalty marketing • Excellent project management skills • Ability to proactively identify opportunities, take initiative and multi- task in a fast-paced environment • Ability to establish and build business relationships We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

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