Loyalty Program Marketing and Operations Manager
LenovoMorrisville, north carolina, united statesUpdate time: March 12,2021
Job Description
Position Description: The Loyalty Program Marketing & Operations Manager is responsible for executing and managing marketing campaigns and operational projects that support our B2B Loyalty program in achieving defined business objectives for US and Canada. This includes meeting quarterly revenue, member acquisition, and engagement goals. This position requires the ability to manage multiple, detailed tasks with urgency and accuracy. The person should have the ability to prioritize work, adjust to what is important in the moment and work well with cross-functional teams to develop new strategies to advance and grow relationships with our loyalty members. The position of Loyalty Program & Operations Manager is within North American Ecommerce organization. Primary Responsibilities • Be an expert on Lenovo’s loyalty online program and platform capabilities. • Daily management of the B2B loyalty program. • Work closely with third party vendors to maximize online program effectiveness. • Manage and execute programs content calendar by partnering with Marketing, Product, Promotions, Operations, Social, PR and CRM to provide valuable content to our online members. • Create a loyalty business focused on new customer acquisition and increased customer repeat purchases & lifetime value (LTV) • Drive loyalty business at rate greater than core business. • Identify underutilized or configurable functionality that could benefit Lenovo and our loyalty members. • Understand the data as well as program structures. • Extensive system testing when launching new programs and iterations. • Ad Hoc loyalty analysis to identify gaps and provide feedback to CRM and IT teams, as needed. • Partner with IT and vendors to integrate new loyalty programs and enhance existing capabilities. • Partner with the Business Intelligence team to provide reporting related to loyalty programs. • Define tier classes, tier rewards and program level attributes. Make changes to existing program when determined including adding tiers, create reward product, create promotions, and associate a reward product to a tier, creating or deleting certificates. • Work closely with Web team on loyalty program functionality. #### Position Requirements: Position Requirements • Bachelor’s degree • Preferred: Business/Advertising/Marketing or related field • Experience using complex data to problem solve. • 3 years’ experience with loyalty programs and platforms Qualifications: • Program Management o Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment while maintaining strong attention to detail o Experience with effectively communicating program expectations to team members and stakeholders in a timely and clear fashion. o Experience at working both independently and in a team-oriented, collaborative environment is essential. o Self-motivated individual who is driven to meet goals o Ability to read and adapt to communication styles of team members who come from a broad spectrum of disciplines. • Ecommerce experience o Previous eCommerce experience preferred. o Understanding of effective on-line marketing tactics, best practices & strategies o Demonstrated experience working in a fast-paced environment where innovation is expected. o Able to adapt to changes quickly. • Marketing experience o Minimum of 2 years of marketing experience within the technology industry preferred o Background acting as liaison with internal and external resources and/or agencies • Communication o Exceptional oral and written communication skills, with the ability to interact effectively across the organization o Effective and professional presentation skills o Possess a positive attitude and ability to work in a collaborative and energetic team environment. o Ability to drive adherence to deadlines with many different teams. • Problem Solving/Analytical Thinking o Excellent problem-solving skills and innovative thinking are required to maximize results and productivity. o Ability to easily conform to shifting priorities, demands and timelines. o Experience with Microsoft Excel is required. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Get email alerts for the latest"Loyalty Program Marketing and Operations Manager jobs in Morrisville, north carolina, united states"