WE ARE HIRING A MARKETING MANAGER (IN CHARGE OF DIGITAL)

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Develop directly quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Maintain a segmented guest’s database

Handle the CRM and email Marketing with the third party tool (monitor with headoffice)

Analysis of emailing campaigns results

Plan and execute all digital marketing, including SEO/SEM

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Build the SEO strategy            

Review Metasearch websites content 

Run and optimize Metasearch Premium 

Ensure Accor App visibility and usage uplift across the hotel

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  https://careers.accor.com/

 Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS