The Role: The Marketing Manager, reporting to Senior Brand Manager, is responsible for planning and organizes all marketing and CRM activities to ensure overall brand & marketing objectives are achieved. Manages Japan local marketing, public relations, trade marketing and visual merchandising functions.

In this role you will:

Online

• Centralize and own the online user journey from awareness channels / demand generation to first time page visits to engagement and conversion.

• Drive e-commerce sales through innovative, effective and cost efficient marketing strategies

• Define and execute search engine optimization, viral / social media marketing, display / pay per click marketing leveraging DMPs and affiliate marketing (e.g. through affiliate programs such as TaoBaoKe and new initiatives) together with the Senior Brand Manager.

Retail

• Develop retail marketing strategies aligned with the brand strategy.

• Act as the key liaison between sales, product managers and buyers.

• Cultivate programs (including visibility & merchandising programs) that ensure products sell in-store.
  

Brand Management

• Brand Management - Plan and execute ATL and BTL activities

• Overall brand development - Ensuring the brand generating long term growth for the company

• Optimise and secure long term value of the brands (measure using consumer awareness, consumer preference, image/reputation, profit and market share)

• Identify new opportunities that can influence brand growth

• Increase overall profitability via effective commercial/ channel mix strategy.

• Drive market share and maintain brand equity

General Management

• Report on channel / initiatives results to stakeholders and senior management.

• Work closely with eCommerce (OSO) team members, marketing team and agencies

Key Qualifications

For consideration, you must bring the following minimum skills and behaviors to our team:

• 6-8 years of relevant experience in Brand Marketing, Trade Marketing, and e-commerce experience in Japan Market.

• Extensive experience with and deep understanding of mainly Amazon Japan and Rakuten ecosystems, solutions and teams.

• Intimate understanding of traditional and emerging marketing channels

• Personal outlook: Entrepreneurial, ‘can do’ attitude

• Strong time management skills with attention to details

• Good project management experience with proven result

• Strong communication and presentation skills

• Ability to think creatively and innovatively

• Analytical skills to forecast and identify trends and challenges

• Ability to leverage resources in the organization

• Ability to handle complex and matrix relationship and decision process

• Native Japanese and fluent English writing and speaking skills (Chinese is a plus);

• Team management experience

• Budget-management skills and proficiency

• Must be comfortable with tobacco or tobacco related products

Education

Bachelor’s Degree or higher in Marketing, Communications, Business or related field

上班地址：茶光健兴科技大厦